Jd Conversion Rate & Transaction KPIs
Jd converts visits at a 2.1% conversion rate in 2025, generating 4,289,966,243 orders from 101,579,080 buyers at a 42.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Jd Average Order Value
- Jd's gross average order value (AOV) is US$147.06 in 2025.
- Discounts of US$21.4 and returns of US$12.66 took Jd's net AOV to US$113.0 in 2025.
- After US$14.58 VAT, Jd's final AOV was US$127.57 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Jd Monthly Number of Orders
- Jd recorded 412,264,728 orders in 08/26.
- Across 2025, Jd recorded 4,289,966,243 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Jd Monthly Number of Buyers
- Jd had 89,524,190 buyers in 08/26.
- Across 2025, 101,579,080 buyers shopped at Jd.
Number of Buyers
08/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Jd Monthly Purchase Frequency
- Jd shoppers ordered about 4.6 times in 08/26.
- Across 2025, each Jd buyer placed 42.2 orders in total.
Purchase Frequency
08/26Compare with Other Retailers
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Monthly Purchase Frequency
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Jd Monthly Gross AOV After Deductions
- Jd's monthly gross AOV was US$123.84 in 08/26.
- For 2025, Jd's gross AOV before deductions was US$147.06.
Gross AOV
08/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Jd's Competitors
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