Jd Conversion Rate & Transaction KPIs
Jd converts visits at a 2.1% conversion rate in 2025, generating 25,514,827,399 orders from 717,903,214 buyers at a 35.5 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Jd Average Order Value
- Jd's gross average order value (AOV) is US$24.73 in 2025.
- Discounts of US$3.6 and returns of US$2.13 took Jd's net AOV to US$19.0 in 2025.
- After US$2.45 VAT, Jd's final AOV was US$21.45 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Jd Monthly Number of Orders
- Jd recorded 2,075,739,357 orders in 07/26.
- Across 2025, Jd recorded 25,514,827,399 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Jd Monthly Number of Buyers
- Jd had 454,391,610 buyers in 07/26.
- Across 2025, 717,903,214 buyers shopped at Jd.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Jd Monthly Purchase Frequency
- Jd shoppers ordered about 4.6 times in 07/26.
- Across 2025, each Jd buyer placed 35.5 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Jd Monthly Gross AOV After Deductions
- Jd's monthly gross AOV was US$18.88 in 07/26.
- For 2025, Jd's gross AOV before deductions was US$24.73.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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