Tmall Conversion Rate & Transaction KPIs
Tmall converts visits at a 2.3% conversion rate in 2025, generating 4,903,425,593 orders from 464,402,481 buyers at a 10.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Tmall Average Order Value
- Tmall's gross average order value (AOV) is US$133.09 in 2025.
- Discounts of US$20.04 and returns of US$11.69 took Tmall's net AOV to US$101.36 in 2025.
- After US$12.99 VAT, Tmall's final AOV was US$114.35 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Tmall Monthly Number of Orders
- Tmall recorded 432,671,962 orders in 09/26.
- Across 2025, Tmall recorded 4,903,425,593 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Tmall Monthly Number of Buyers
- Tmall had 144,231,301 buyers in 09/26.
- Across 2025, 464,402,481 buyers shopped at Tmall.
Number of Buyers
09/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Tmall Monthly Purchase Frequency
- Tmall shoppers ordered about 3 times in 09/26.
- Across 2025, each Tmall buyer placed 10.6 orders in total.
Purchase Frequency
09/26Compare with Other Retailers
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Monthly Purchase Frequency
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Tmall Monthly Gross AOV After Deductions
- Tmall's monthly gross AOV was US$107.11 in 09/26.
- For 2025, Tmall's gross AOV before deductions was US$133.09.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Tmall's Competitors
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