Jd Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
jd.hk

Revenue (GMV)

US$505,734m
2024

Global Rank

5
2024

Conversion Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Jd Revenue & Turnover

Jd Annual Revenue & Growth by Year

Jd's annual sales on its online store jd.com amounted to US$505,734m in 2024. This represents a change of 0-5% from the previous year. Jd's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$505,734m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
505,734
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Jd Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Jd, revenues in June of 2025 were US$41,600m on its domain jd.com. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$41,600m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$41,600m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Jd Sales by Country & Market Shares

Jd's main market is Greater China, where its main online store, jd.com, generated 99% of revenues in 2024. Jd engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Jd Revenue Split by Product Categories

Jd sales by product category provide a deeper look into its income structure. Jd's most significant category is Electronics, which accounts for 45% of total sales in 2024 at its largest online store, jd.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Electronics (45%)

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Jd Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Jd's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Jd either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Jd's' 1P sales contributed 27% to total GMV, while the 3P GMV accounted for 73%.

3P Share

73%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
27%73%
2024
2025
1P Activity
3P Activity

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Jd Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Jd's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Jd's gross profit was N/A, while its operating profit was US$5,365m.

Gross Profit

N/A
2024

Operating Profit

US$5,365m
2024

Net Income

2024

Earnings per Share

2024

Total Assets

2024

Total Equity

2024

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Jd Number of Employees

Jd had a headcount of 570,000 in 2024. Meanwhile approximately US$0.3m was generated per employee in 2024

Revenue per Employee (in Million US$)

2020
2021
2022
2023
US$0.3m
2024

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Jd Top Stores

Jd's flagship domain jd.com generated revenues of US$505,734m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
jd.com
JD.com, Inc.
2021

2022

2023

2024

2025

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Jd Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Jd's largest online store jd.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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