Tiktok Shop Conversion Rate & Transaction KPIs

Tiktok Shop converts visits at a 2.5% conversion rate in 2025, generating 12,499,282,922 orders from 988,922,190 buyers at a N/A purchase frequency.

Conversion Rate

2025
2.5%

Number of Orders

2025
12,499,282,922

Number of Buyers

2025
988,922,190

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Tiktok Shop Average Order Value

  • Tiktok Shop's gross average order value (AOV) is US$61.08 in 2025.
  • Discounts of US$9.37 and returns of US$5.03 took Tiktok Shop's net AOV to US$46.68 in 2025.
  • After US$5.84 VAT, Tiktok Shop's final AOV was US$52.52 in 2025.

Average Order Value Calculation in 2025

US$61.08
US$9.37
US$5.03
US$46.68
US$5.84
US$52.52

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Tiktok Shop Monthly Number of Orders

  • Tiktok Shop recorded 1,230,810,667 orders in 07/26.
  • Across 2025, Tiktok Shop recorded 12,499,282,922 orders in total.

Number of Orders

07/26
1,230,810,667

Monthly Number of Orders (in Thousands)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
1,230,811
07/26

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Tiktok Shop Monthly Number of Buyers

  • Tiktok Shop had 387,901,006 buyers in 07/26.
  • Across 2025, 988,922,190 buyers shopped at Tiktok Shop.

Number of Buyers

07/26
387,901,006

Monthly Number of Buyers (in Thousands)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
387,901
07/26

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Tiktok Shop Monthly Purchase Frequency

  • Tiktok Shop shoppers ordered about 3.2 times in 07/26.

Purchase Frequency

07/26
3.2

Monthly Purchase Frequency

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
3.2
07/26

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Tiktok Shop Monthly Gross AOV After Deductions

  • Tiktok Shop's monthly gross AOV was US$51.36 in 07/26.
  • For 2025, Tiktok Shop's gross AOV before deductions was US$61.08.

Gross AOV

07/26
US$51.36

Monthly Gross AOV After Deductions (in US$)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
US$51.36
07/26

Track Monthly Momentum

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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