Tiktok Shop Conversion Rate & Transaction KPIs

Tiktok Shop converts visits at a 2.5% conversion rate in 2025, generating 12,577,002,538 orders from 993,786,317 buyers at a N/A purchase frequency.

Conversion Rate

2025
2.5%

Number of Orders

2025
12,577,002,538

Number of Buyers

2025
993,786,317

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Tiktok Shop Average Order Value

  • Tiktok Shop's gross average order value (AOV) is US$60.7 in 2025.
  • Discounts of US$9.31 and returns of US$5.0 took Tiktok Shop's net AOV to US$46.39 in 2025.
  • After US$5.8 VAT, Tiktok Shop's final AOV was US$52.19 in 2025.

Average Order Value Calculation in 2025

US$60.7
US$9.31
US$5.0
US$46.39
US$5.8
US$52.19

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Tiktok Shop Monthly Number of Orders

  • Tiktok Shop recorded 1,244,405,535 orders in 08/26.
  • Across 2025, Tiktok Shop recorded 12,577,002,538 orders in total.

Number of Orders

08/26
1,244,405,535

Monthly Number of Orders (in Thousands)

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
1,244,406
08/26

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Tiktok Shop Monthly Number of Buyers

  • Tiktok Shop had 415,451,152 buyers in 08/26.
  • Across 2025, 993,786,317 buyers shopped at Tiktok Shop.

Number of Buyers

08/26
415,451,152

Monthly Number of Buyers (in Thousands)

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
415,451
08/26

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Tiktok Shop Monthly Purchase Frequency

  • Tiktok Shop shoppers ordered about 3 times in 08/26.

Purchase Frequency

08/26
3

Monthly Purchase Frequency

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
3
08/26

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Tiktok Shop Monthly Gross AOV After Deductions

  • Tiktok Shop's monthly gross AOV was US$52.24 in 08/26.
  • For 2025, Tiktok Shop's gross AOV before deductions was US$60.7.

Gross AOV

08/26
US$52.24

Monthly Gross AOV After Deductions (in US$)

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
US$52.24
08/26

Track Monthly Momentum

Track Tiktok Shop's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Tiktok Shop's Competitors

Tmall favicon
Tmall
Pinduoduo favicon
Pinduoduo
Taobao favicon
Taobao
Jd favicon
Jd
Amazon favicon
Amazon

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