Joop Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Joop Revenue & Turnover
Joop Annual Revenue & Growth by Year
Joop's annual sales on its online store joop.com amounted to US$24m in 2024. This represents a change of 10-15% from the previous year. Joop's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Joop Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Joop, revenues in July of 2025 were US$2m on its domain joop.com. This marks a change in monthly revenues of 20-25% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Joop Sales by Country & Market Shares
Joop's main market is Germany, where its main online store, joop.com, generated 79% of revenues in 2024. Joop engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Joop Revenue Split by Product Categories
Joop sales by product category provide a deeper look into its income structure. Joop's most significant category is Fashion, which accounts for 82% of total sales in 2024 at its largest online store, joop.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (82%)
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Joop Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Joop's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Joop either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Joop's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Joop Top Stores
Joop's flagship domain joop.com generated revenues of US$24m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
joop.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | joop.com Strellson AG | 24 |
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Joop Competitor Analysis & Similar Stores
deerberg.de is the closest competitor to Joop's largest online store joop.com, with a similarity score of 99.7% in 2024. lodenfrey.com is another key store with a high similarity score of 99.6%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Joop Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Joop's largest online store joop.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Joop Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Joop, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available at its largest online store, joop.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, joop.com offers DHL and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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