Plus Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Plus Revenue & Turnover
Plus Annual Revenue & Growth by Year
Plus's annual sales on its online store plus.nl amounted to US$175m in 2024. This represents a change of 5-10% from the previous year. Plus's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Plus Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Plus, revenues in April of 2025 were US$15m on its domain plus.nl. This marks a change in monthly revenues of 5-10% from March.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Plus Sales by Country & Market Shares
Plus's main market is the Netherlands, where its main online store, plus.nl, generated 100% of revenues in 2024. Plus engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Plus Revenue Split by Product Categories
Plus sales by product category provide a deeper look into its income structure. Plus's most significant category is Grocery, which accounts for 44% of total sales in 2024 at its largest online store, plus.nl. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Grocery (44%)
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Plus Top Stores
Plus's flagship domain plus.nl generated revenues of US$175m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
plus.nlIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | plus.nl Plus Retail B.V. | 175 |
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- Identify top stores including their detailed revenue development
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Plus Competitor Analysis & Similar Stores
ah.nl is the closest competitor to Plus's largest online store plus.nl, with a similarity score of 99.5% in 2024. coop.nl is another key store with a high similarity score of 98.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Plus Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Plus's largest online store plus.nl reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.5-5.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Plus Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Plus, the payment providers Gift card (Other) and Credit cards not named (Cards) are available at its largest online store, plus.nl. Shipping providers, on the other hand, vary significantly depending on the market. Overall, plus.nl offers Self-collection / Click & collect and Not communicated.
Payment Provider
Shipping Provider
Shop Software
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