Kuiu Company & Revenue
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Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Kuiu Revenue & Turnover
Kuiu Annual Revenue & Growth by Year
Kuiu's annual sales amounted to US$63m in 2024. This represents a change of 20-25% from the previous year. Kuiu is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Kuiu Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Kuiu, revenues in January of 2026 were US$5m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Kuiu Sales by Country & Market Shares
Kuiu's main market is the United States, where the retailer generated 91% of revenues in 2024. Kuiu engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Kuiu Revenue Split by Product Categories
Kuiu sales by product category provide a deeper look into its income structure. Kuiu's most significant category is Hobby & Leisure, which accounts for 62% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (62%)
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Kuiu Customer Demographics and Shopper Insights
12% of the customers of kuiu.com, the largest store of Kuiu, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 29% of the customers of kuiu.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (12.0%)
Revenue Breakdown by Customer Income Groups
Low (29.0%)
Kuiu Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Kuiu's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Kuiu either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Kuiu's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Kuiu Top Stores
Kuiu's flagship domain kuiu.com generated revenues of US$63m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | kuiu.com N/A | 63 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Kuiu Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Kuiu reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Kuiu Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Kuiu, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Kuiu offers USPS (United States Postal Service) and UPS (United Parcel Service).
Payment Provider
Shipping Provider
Shop Software
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