Mamas And Papas Company & Revenue

Main Category

Fashion

Main Country Selling to

United Kingdom

Revenue (GMV)

US$164m

2025

Global Rank

1,279

2025

Conversion Rate

2.5-3.0%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Mamas And Papas Revenue & Turnover

Mamas And Papas Annual Revenue & Growth by Year

Mamas And Papas's annual sales amounted to US$164m in 2025. This represents a change of 5-10% from the previous year. Mamas And Papas is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$164m

2025

Annual Growth Forecast

5-10%

25/26

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E-Commerce Revenue (GMV in Million US$)

2023

2024

164

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Mamas And Papas Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Mamas And Papas, revenues in April of 2026 were US$13m. This marks a change in monthly revenues of 0-5% from March.

Revenue Current Month (GMV)

US$13m

04/26

Growth from Previous Month

0-5%

03/26-04/26

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Monthly E-Commerce Revenue (GMV in Million US$)

12-2025

01-2026

02-2026

03-2026

US$13m

04-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Mamas And Papas Sales by Country & Market Shares

Mamas And Papas's main market is the United Kingdom, where the retailer generated 90% of revenues in 2025. Mamas And Papas engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Mamas And Papas Revenue Split by Product Categories

Mamas And Papas sales by product category provide a deeper look into its income structure. Mamas And Papas's most significant category is Fashion, which accounts for 36% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (36%)

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Mamas And Papas Customer Demographics and Shopper Insights

14% of the customers of mamasandpapas.com, the largest store of Mamas And Papas, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 23% of the customers of mamasandpapas.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (14.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (23.0%)

Mamas And Papas Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Mamas And Papas's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Mamas And Papas either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Mamas And Papas's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Mamas And Papas Top Stores

Mamas And Papas's flagship domain mamasandpapas.com generated revenues of US$148m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

mamasandpapas.com

Mamas & Papas (Retail), Ltd.

2022

2023

2024

2025

2026

Position

Store

mamasandpapas.com

Mamas & Papas (Retail), Ltd.

2021

2022

2023

2024

2025

148

2026

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Position	Store	2025
1.	mamasandpapas.com Mamas & Papas (Retail), Ltd.	148
1.	mamasandpapas Example 123
2.	mamasandpapas Store Name Some 24
3.	mamasandpapas Emerald Emera
4.	mamasandpapas Rose HRU
5.	mamasandpapas Cake Store Company 24
6.	mamasandpapas Lime Database Inc.
7.	mamasandpapas Cyan CPU Chips Something
8.	mamasandpapas Gray Singal Company
9.	mamasandpapas Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Mamas And Papas - Other Retailers in the Market

Online stores such as kiddies-kingdom.com and online4baby.com are part of the wider e-commerce landscape in which mamasandpapas.com operates.

Overview of Retailers Across the Broader Market

mamasandpapas.com

kiddies-kingdom.com

online4baby.com

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Mamas And Papas Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Mamas And Papas reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.

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Conversion Rate

2.5-3.0%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Mamas And Papas Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Mamas And Papas, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Mamas And Papas offers DPD.

Payment Provider

Mastercard (Cards)

Shipping Provider

DPD

Shop Software

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