Mattel Sales by Country
The United States is Mattel's biggest market in 2025 at US$901m and a 53% share, ahead of the next largest markets.
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Mattel Revenue Share by Country
- United States is Mattel's largest market at US$901m, a 53% share, in 2025.
- Mexico is Mattel's second-largest market at US$85m, a 5% share, in 2025.
- United Kingdom is Mattel's third-largest market at US$76m, a 4% share, in 2025.
- Germany is Mattel's fourth-largest market at US$71m, a 4% share, in 2025.
- France is Mattel's fifth-largest market at US$64m, a 4% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 53% | US$901m | ||
| 2 | 5% | US$85m | ||
| 3 | 4% | US$76m | ||
| 4 | 4% | US$71m | ||
| 5 | 4% | US$64m |
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