Mattel — Top Retailers
In 2025, amazon.com was the single largest store selling Mattel online, generating US$227m at a 13.4% share of the brand's online brand revenue, ahead of walmart.com and target.com in second and third place. The ranking mixes Mattel's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Mattel
- amazon.com generated US$227m in brand revenue online, a 13.4% share, in 2025.
- walmart.com generated US$202m in brand revenue online, a 11.9% share, in 2025.
- target.com generated US$69m in brand revenue online, a 4.1% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | Wholesale | US$227m13.4% | |
| 2. | Wholesale | US$202m11.9% | |
| 3. | Wholesale | US$69m4.1% | |
| 4. | Wholesale | US$65m3.9% | |
| 5. | D2C & Wholesale (Hybrid) | US$62m3.7% |
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