Miele Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Miele Revenue & Turnover
Miele Annual Revenue & Growth by Year
Miele's annual sales on its online store miele.de amounted to US$22m in 2024. This represents a change of 0-5% from the previous year. Miele's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Miele Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Miele, revenues in May of 2025 were US$2m on its domain miele.de. This marks a change in monthly revenues of <0% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Miele Sales by Country & Market Shares
Miele's main market is Germany, where its main online store, miele.de, generated 100% of revenues in 2024. Miele engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Miele Revenue Split by Product Categories
Miele sales by product category provide a deeper look into its income structure. Miele's most significant category is Electronics, which accounts for 100% of total sales in 2024 at its largest online store, miele.de. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (100%)
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Miele Top Stores
Miele's flagship domain miele.de generated revenues of US$22m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
miele.deIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | miele.de Miele & Cie. KG | 22 |
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Miele Competitor Analysis & Similar Stores
moebelplus.de is the closest competitor to Miele's largest online store miele.de, with a similarity score of 99.9% in 2024. ersatzteileshop.de is another key store with a high similarity score of 98.6%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
miele.de
Mainmoebelplus.de
99.9%ersatzteileshop.de
98.6%Compare This Retailer With the Right Peers
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Miele Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Miele's largest online store miele.de reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.0-1.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Miele Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Miele, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available at its largest online store, miele.de. Shipping providers, on the other hand, vary significantly depending on the market. Overall, miele.de offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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