Moleskine Company & Revenue
Main Country Selling to
United StatesMain Category
Hobby & LeisureRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Moleskine Revenue & Forecast
Moleskine Revenue, Sales & Forecast
- Moleskine's e-commerce revenue reached US$12m in 2025.
- Moleskine's annual sales changed +16% year over year in 2025.
- In 2024, Moleskine's e-commerce revenue was US$11m.
Annual Revenue (GMV)
2025Forecast
2026Get Moleskine's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Moleskine's full revenue forecast in Profiles to size future demand and plan ahead.
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See where Moleskine leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareMoleskine Monthly Sales & Revenue Development
- Moleskine's monthly e-commerce sales reached US$1m in 10/26.
- Moleskine's monthly sales changed +8% versus the previous month in 10/26.
- Across 2025, Moleskine's e-commerce revenue totaled US$12m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareMoleskine Top Stores by Revenue
- moleskine.com is Moleskine's largest store at US$12m in United States, a +16% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  moleskine.com | US$12m | +16% |
Moleskine has only one top store, so there are no other stores to compare it with in this table.
Moleskine Sales by Country
The United States is Moleskine's biggest market in 2025 at US$4m and a 36% share, ahead of the next largest markets.
Moleskine Revenue Share by Country
- United States is Moleskine's largest market at US$4m, a 36% share, in 2025.
- United Kingdom is Moleskine's second-largest market at US$3m, a 21% share, in 2025.
- Italy is Moleskine's third-largest market at US$1m, a 12% share, in 2025.
- France is Moleskine's fourth-largest market at US$0.7m, a 5% share, in 2025.
- Germany is Moleskine's fifth-largest market at US$0.6m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 36% | US$4m | ||
| 2 | 21% | US$3m | ||
| 3 | 12% | US$1m | ||
| 4 | 5% | US$0.7m | ||
| 5 | 5% | US$0.6m |
Moleskine Competitors
Moleskine's biggest store moleskine.com, at US$12m GMV, is most similar to erincondren.com at a 88.2 Match Score, ahead of thehappyplanner.com at 84.3 and papier.com at 81.3.
Moleskine Competitor Landscape
- erincondren.com is the store most similar to Moleskine's biggest store at a 88.2 Match Score, with US$0.0bn GMV.
- thehappyplanner.com ranks next as a similar store at a 84.3 Match Score and US$0.0bn GMV.
- papier.com follows at a 81.3 Match Score and US$0.0bn GMV.
Moleskine's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Moleskine Competitors & Similar Stores
- erincondren.com tops the stores most similar to Moleskine's biggest store at a 88.2 Match Score and a US$48 AOV.
- thehappyplanner.com is a close alternative at a 84.3 Match Score and a US$58 AOV.
- papier.com follows at a 81.3 Match Score and a US$42 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| moleskine.com | US$12.2m | 1.7 | US$47 | |||
| 1. | 88% | US$14.1m | 2.7 | US$48 | ||
| 2. | thehappyplanner.com | 84% | US$18.4m | 2.6 | US$58 | |
| 3. | 81% | US$31.7m | 1.6 | US$42 | ||
| 4. | leuchtturm1917.us | 79% | US$8.9m | 2.4 | US$56 |
Moleskine Conversion Rate & Transaction KPIs
Moleskine converts visits at a 3.9% conversion rate in 2025, generating 261,951 orders from 154,089 buyers at a 1.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Moleskine Average Order Value
- Moleskine's gross average order value (AOV) is US$49.47 in 2025.
- Discounts of US$5.45 and returns of US$2.12 took Moleskine's net AOV to US$41.9 in 2025.
- After US$4.69 VAT, Moleskine's final AOV was US$46.59 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Moleskine Monthly Number of Orders
- Moleskine recorded 22,940 orders in 10/26.
- Across 2025, Moleskine recorded 261,951 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Moleskine Monthly Number of Buyers
- Moleskine had 21,184 buyers in 10/26.
- Across 2025, 154,089 buyers shopped at Moleskine.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
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Moleskine Monthly Purchase Frequency
- Moleskine shoppers ordered about 1.1 times in 10/26.
- Across 2025, each Moleskine buyer placed 1.7 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Moleskine Monthly Gross AOV After Deductions
- Moleskine's monthly gross AOV was US$49.11 in 10/26.
- For 2025, Moleskine's gross AOV before deductions was US$49.47.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Moleskine's full monthly history to spot momentum and seasonality.
Moleskine Marketplace 1P vs 3P Split
Moleskine generated US$12m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Moleskine GMV Composition Over Time
- Moleskine's total GMV reached US$12m in 2025.
- Moleskine's 1P net sales were US$11m, plus US$1m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Moleskine Product Categories
Hobby & Leisure is Moleskine's biggest product category in 2025 at 82%, ahead of the next-largest categories in the full breakdown of what it sells.
Moleskine Revenue Breakdown by Product Category
- Hobby & Leisure is Moleskine's largest product category at 82% of 2025 sales.
- Fashion is Moleskine's second-largest product category at 16% of 2025 sales.
- Furniture & Homeware is Moleskine's third-largest product category at 3% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 82% | |||
| 2 | 16% | |||
| 3 | 3% |
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Moleskine's Competitors
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