Muji Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Muji Revenue & Turnover
Muji Annual Revenue & Growth by Year
Muji's annual sales amounted to US$470m in 2024. This represents a change of 5-10% from the previous year. Muji is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Muji Sales by Country & Market Shares
Muji's main market is Japan, where the retailer generated 77% of revenues in 2024. Muji engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Muji Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Muji's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Muji either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Muji's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Muji Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Muji's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2025, Muji's gross profit was US$2,647m, while its operating profit was US$485m.
Gross Profit
Operating Profit
Net Income
2025Earnings per Share
2025Total Assets
2025Total Equity
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Muji Number of Employees
Muji had a headcount of 13,912 in 2025. Meanwhile approximately US$0.4m was generated per employee in 2025
Revenue per Employee (in Million US$)
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Muji Top Stores
Muji's flagship domain muji.com generated revenues of US$376m in 2024. Forecasts expect a revenue change of 15-20% in the coming year.
Top Online Stores by GMV (in Million US$)
muji.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | muji.com Ryohin Keikaku Co., Ltd. | 376 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Muji Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Muji reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Muji Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Muji, the payment providers VISA (Cards), Mastercard (Cards) and JCB (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Muji offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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