Patagonia Competitors

Patagonia's biggest store patagonia.com, at US$448m GMV, is most similar to fabletics.com at a 99.4 Match Score, ahead of stitchfix.com at 99.1 and thereformation.com at 98.9.

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Patagonia Competitor Landscape

fabletics.com is the store most similar to Patagonia's biggest store at a 99.4 Match Score, with US$0.6bn GMV.
stitchfix.com ranks next as a similar store at a 99.1 Match Score and US$1.3bn GMV.
thereformation.com follows at a 98.9 Match Score and US$0.5bn GMV.

Patagonia's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

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70%

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50%

40%

0.2

0.4

0.6

0.8

1.2

1.4

1.6

1.8

2.2

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Patagonia Competitors & Similar Stores

fabletics.com tops the stores most similar to Patagonia's biggest store at a 99.4 Match Score and a US$42 AOV.
stitchfix.com is a close alternative at a 99.1 Match Score and a US$71 AOV.
thereformation.com follows at a 98.9 Match Score and a US$219 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	patagonia.com		US$447.7m	2.2	US$130
1.	fabletics.com	99%	US$622.1m	2.4	US$42
2.	stitchfix.com	99%	US$1,331.9m	2.2	US$71
3.	thereformation.com	99%	US$452.9m	2.2	US$219
4.	victoriassecret.com	99%	US$1,992.3m	2.5	US$72
5.	childrensplace.com	99%	US$577.8m	2.2	US$38