Stitchfix Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Stitchfix Revenue & Turnover
Stitchfix Annual Revenue & Growth by Year
Stitchfix's annual sales amounted to US$1,406m in 2024. This represents a change of <0% from the previous year. Stitchfix is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Stitchfix Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Stitchfix, revenues in December of 2025 were US$95m. This marks a change in monthly revenues of 0-5% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Stitchfix Sales by Country & Market Shares
Stitchfix's main market is the United States, where the retailer generated 100% of revenues in 2024. Stitchfix engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Stitchfix Revenue Split by Product Categories
Stitchfix sales by product category provide a deeper look into its income structure. Stitchfix's most significant category is Fashion, which accounts for 100% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (100%)
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Stitchfix Customer Demographics and Shopper Insights
6% of the customers of stitchfix.com, the largest store of Stitchfix, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 27% of the customers of stitchfix.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (6.0%)
Revenue Breakdown by Customer Income Groups
Low (27.0%)
Stitchfix Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Stitchfix's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Stitchfix either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Stitchfix's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Stitchfix Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Stitchfix's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2025, Stitchfix's gross profit was US$563m, while its operating profit was -US$38.9m.
Gross Profit
Operating Profit
Net Income
2025Earnings per Share
2025Total Assets
2025Total Equity
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Stitchfix Number of Employees
Stitchfix had a headcount of 4,165 in 2025. Meanwhile approximately US$0.3m was generated per employee in 2025
Revenue per Employee (in Million US$)
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Stitchfix Top Stores
Stitchfix's flagship domain stitchfix.com generated revenues of US$1,406m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | stitchfix.com Stitch Fix, Inc. | 1,406 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Stitchfix Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Stitchfix reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Stitchfix Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Stitchfix, the payment providers PayPal (E-wallets), Gift card (Other) and Apple Pay (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Stitchfix offers USPS (United States Postal Service) and FedEx.
Payment Provider
Shipping Provider
Shop Software
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