Patagonia Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Patagonia's biggest market in 2025 at US$422m and a 81% share, ahead of the next largest markets.
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Patagonia Revenue Share by Country
- United States is Patagonia's largest market at US$422m, a 81% share, in 2025.
- Australia is Patagonia's second-largest market at US$26m, a 5% share, in 2025.
- Canada is Patagonia's third-largest market at US$26m, a 5% share, in 2025.
- Italy is Patagonia's fourth-largest market at US$19m, a 4% share, in 2025.
- South Korea is Patagonia's fifth-largest market at US$14m, a 3% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 81% | US$422m | ||
| 2 | 5% | US$26m | ||
| 3 | 5% | US$26m | ||
| 4 | 4% | US$19m | ||
| 5 | 3% | US$14m |
Brand View
Total revenue across all revenue streams
The United States is Patagonia's biggest market in 2025 at US$414m and a 61% share, ahead of the next largest markets.
Patagonia Revenue Share by Country
- United States is Patagonia's largest market at US$414m, a 61% share, in 2025.
- Japan is Patagonia's second-largest market at US$58m, a 8% share, in 2025.
- Canada is Patagonia's third-largest market at US$27m, a 4% share, in 2025.
- Germany is Patagonia's fourth-largest market at US$20m, a 3% share, in 2025.
- South Korea is Patagonia's fifth-largest market at US$19m, a 3% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 61% | US$414m | ||
| 2 | 8% | US$58m | ||
| 3 | 4% | US$27m | ||
| 4 | 3% | US$20m | ||
| 5 | 3% | US$19m |
See the Complete Patagonia Profile
Every metric on this page plus markets, categories and shoppers in one view.
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Sales by Country of Patagonia's Competitors
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