Patagonia Conversion Rate & Transaction KPIs

Patagonia converts visits at a 3.0% conversion rate in 2025, generating 4,066,993 orders from 1,839,561 buyers at a 2.2 purchase frequency.

Conversion Rate

2025
3.0%

Number of Orders

2025
4,066,993

Number of Buyers

2025
1,839,561

Purchase Frequency

2025
2.2

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Patagonia Average Order Value

  • Patagonia's gross average order value (AOV) is US$203.99 in 2025.
  • Discounts of US$37.04 and returns of US$46.89 took Patagonia's net AOV to US$120.07 in 2025.
  • After US$7.38 VAT, Patagonia's final AOV was US$127.45 in 2025.

Average Order Value Calculation in 2025

US$203.99
US$37.04
US$46.89
US$120.07
US$7.38
US$127.45

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Patagonia Monthly Number of Orders

  • Patagonia recorded 384,534 orders in 10/26.
  • Across 2025, Patagonia recorded 4,066,993 orders in total.

Number of Orders

10/26
384,534

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
385
10/26

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Patagonia Monthly Number of Buyers

  • Patagonia had 291,473 buyers in 10/26.
  • Across 2025, 1,839,561 buyers shopped at Patagonia.

Number of Buyers

10/26
291,473

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
291
10/26

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Patagonia Monthly Purchase Frequency

  • Patagonia shoppers ordered about 1.3 times in 10/26.
  • Across 2025, each Patagonia buyer placed 2.2 orders in total.

Purchase Frequency

10/26
1.3

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.3
10/26

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Patagonia Monthly Gross AOV After Deductions

  • Patagonia's monthly gross AOV was US$134.95 in 10/26.
  • For 2025, Patagonia's gross AOV before deductions was US$203.99.

Gross AOV

10/26
US$134.95

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$134.95
10/26

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