Victorias Secret Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Victorias Secret Revenue & Turnover
Victorias Secret Annual Revenue & Growth by Year
Victorias Secret's annual sales amounted to US$2,129m in 2025. This represents a change of 5-10% from the previous year. Victorias Secret is expected to see a growth rate of 15-20% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Victorias Secret Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Victorias Secret, revenues in March of 2026 were US$184m. This marks a change in monthly revenues of 5-10% from February.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Victorias Secret Sales by Country & Market Shares
Victorias Secret's main market is the United States, where the retailer generated 85% of revenues in 2025. Victorias Secret engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Victorias Secret Revenue Split by Product Categories
Victorias Secret sales by product category provide a deeper look into its income structure. Victorias Secret's most significant category is Fashion, which accounts for 90% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (90%)
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Victorias Secret Customer Demographics and Shopper Insights
19% of the customers of victoriassecret.com, the largest store of Victorias Secret, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 34% of the customers of victoriassecret.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (19.0%)
Revenue Breakdown by Customer Income Groups
Low (34.0%)
Victorias Secret Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Victorias Secret's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Victorias Secret either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Victorias Secret's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Victorias Secret Top Stores
Victorias Secret's flagship domain victoriassecret.com generated revenues of US$1,992m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | victoriassecret.com Victoria's Secret & Co. | 1,992 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Victorias Secret - Other Retailers in the Market
Online stores such as fabletics.com and prettylittlething.us are part of the wider e-commerce landscape in which victoriassecret.com operates.
Overview of Retailers Across the Broader Market
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Victorias Secret Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Victorias Secret reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Victorias Secret Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Victorias Secret, the payment providers PayPal (E-wallets), Venmo (E-wallets) and Credit cards not named (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Victorias Secret offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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