Pe Nation Company & Revenue
Revenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Pe Nation Revenue & Forecast
Pe Nation Revenue, Sales & Forecast
- Pe Nation's e-commerce revenue reached US$7m in 2025.
- Pe Nation's annual sales changed +21% year over year in 2025.
- In 2024, Pe Nation's e-commerce revenue was US$6m.
Annual Revenue (GMV)
2025Forecast
2026Get Pe Nation's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Pe Nation's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & ComparePe Nation Monthly Sales & Revenue Development
- Pe Nation's monthly e-commerce sales reached US$0.7m in 10/26.
- Pe Nation's monthly sales changed +1% versus the previous month in 10/26.
- Across 2025, Pe Nation's e-commerce revenue totaled US$7m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
Compare with Other Retailers
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Discover Analyze & ComparePe Nation Top Stores by Revenue
- pe-nation.com is Pe Nation's largest store at US$7m in Australia, a +21% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  pe-nation.com | US$7m | +21% |
Pe Nation has only one top store, so there are no other stores to compare it with in this table.
Pe Nation Sales by Country
Australia is Pe Nation's biggest market in 2025 at US$5m and a 76% share, ahead of the next largest markets.
Pe Nation Revenue Share by Country
- Australia is Pe Nation's largest market at US$5m, a 76% share, in 2025.
- United States is Pe Nation's second-largest market at US$0.7m, a 9% share, in 2025.
- New Zealand is Pe Nation's third-largest market at US$0.5m, a 7% share, in 2025.
- United Kingdom is Pe Nation's fourth-largest market at US$0.4m, a 5% share, in 2025.
- Canada is Pe Nation's fifth-largest market at US$0.1m, a 1% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 76% | US$5m | ||
| 2 | 9% | US$0.7m | ||
| 3 | 7% | US$0.5m | ||
| 4 | 5% | US$0.4m | ||
| 5 | 1% | US$0.1m |
Pe Nation Competitors
Pe Nation's biggest store pe-nation.com, at US$7m GMV, is most similar to lululemon.com.au at a 98.4 Match Score, ahead of nimbleactivewear.com at 96.5 and echt.com.au at 93.2.
Pe Nation Competitor Landscape
- lululemon.com.au is the store most similar to Pe Nation's biggest store at a 98.4 Match Score, with US$0.3bn GMV.
- nimbleactivewear.com ranks next as a similar store at a 96.5 Match Score and US$0.0bn GMV.
- echt.com.au follows at a 93.2 Match Score and US$0.0bn GMV.
Pe Nation's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Pe Nation Competitors & Similar Stores
- lululemon.com.au tops the stores most similar to Pe Nation's biggest store at a 98.4 Match Score and a US$93 AOV.
- nimbleactivewear.com is a close alternative at a 96.5 Match Score and a US$138 AOV.
- echt.com.au follows at a 93.2 Match Score and a US$140 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| pe-nation.com | US$7.3m | 2.2 | US$145 | |||
| 1. | 98% | US$342.7m | 2.3 | US$93 | ||
| 2. | nimbleactivewear.com | 97% | US$7.5m | 2.4 | US$138 | |
| 3. | 93% | US$17.4m | 2.2 | US$140 | ||
| 4. | 93% | US$31.4m | 2.3 | US$156 | ||
| 5. | exoticathletica.com | 93% | US$7.3m | 2.2 | US$139 |
Pe Nation Conversion Rate & Transaction KPIs
Pe Nation converts visits at a 3.0% conversion rate in 2025, generating 50,001 orders from 23,130 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Pe Nation Average Order Value
- Pe Nation's gross average order value (AOV) is US$200.43 in 2025.
- Discounts of US$30.3 and returns of US$38.59 took Pe Nation's net AOV to US$131.53 in 2025.
- After US$13.58 VAT, Pe Nation's final AOV was US$145.12 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Pe Nation Monthly Number of Orders
- Pe Nation recorded 5,176 orders in 10/26.
- Across 2025, Pe Nation recorded 50,001 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Pe Nation Monthly Number of Buyers
- Pe Nation had 3,805 buyers in 10/26.
- Across 2025, 23,130 buyers shopped at Pe Nation.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
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Pe Nation Monthly Purchase Frequency
- Pe Nation shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Pe Nation buyer placed 2.2 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Pe Nation Monthly Gross AOV After Deductions
- Pe Nation's monthly gross AOV was US$138.78 in 10/26.
- For 2025, Pe Nation's gross AOV before deductions was US$200.43.
Gross AOV
10/26Track Monthly Momentum
Track Pe Nation's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Pe Nation's full monthly history to spot momentum and seasonality.
Pe Nation Marketplace 1P vs 3P Split
Pe Nation generated US$7m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Pe Nation GMV Composition Over Time
- Pe Nation's total GMV reached US$7m in 2025.
- Pe Nation's 1P net sales were US$7m, plus US$0.7m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Pe Nation Product Categories
Fashion is Pe Nation's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Pe Nation Revenue Breakdown by Product Category
- Fashion is Pe Nation's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
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