New Balance Company & Revenue

Main Category

Fashion

Main Country Selling to

United States

Revenue (GMV)

US$1,340m

2025

Global Rank

226

2025

Conversion Rate

2.5-3.0%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

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Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

New Balance Revenue & Turnover

New Balance Annual Revenue & Growth by Year

New Balance's annual sales amounted to US$1,340m in 2025. This represents a change of 5-10% from the previous year. New Balance is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$1,340m

2025

Annual Growth Forecast

5-10%

25/26

E-Commerce Revenue (GMV in Million US$)

2023

2024

1,340

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

New Balance Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of New Balance, revenues in May of 2026 were US$119m. This marks a change in monthly revenues of 0-5% from April.

Revenue Current Month (GMV)

US$119m

05/26

Growth from Previous Month

0-5%

04/26-05/26

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Monthly E-Commerce Revenue (GMV in Million US$)

01-2026

02-2026

03-2026

04-2026

US$119m

05-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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New Balance Sales by Country & Market Shares

New Balance's main market is the United States, where the retailer generated 50% of revenues in 2025. New Balance engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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New Balance Revenue Split by Product Categories

New Balance sales by product category provide a deeper look into its income structure. New Balance's most significant category is Fashion, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (100%)

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New Balance Customer Demographics and Shopper Insights

15% of the customers of newbalance.com, the largest store of New Balance, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 32% of the customers of newbalance.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (15.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (32.0%)

New Balance Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

New Balance's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where New Balance either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, New Balance's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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New Balance Top Stores

New Balance's flagship domain newbalance.com generated revenues of US$678m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

newbalance.com

New Balance, Inc.

2022

2023

2024

2025

2026

Position

Store

newbalance.com

New Balance, Inc.

2021

2022

2023

2024

2025

678

2026

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Position	Store	2025
1.	newbalance.com New Balance, Inc.	678
1.	newbalance Example 123
2.	newbalance Store Name Some 24
3.	newbalance Emerald Emera
4.	newbalance Rose HRU
5.	newbalance Cake Store Company 24
6.	newbalance Lime Database Inc.
7.	newbalance Cyan CPU Chips Something
8.	newbalance Gray Singal Company
9.	newbalance Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

New Balance - Other Retailers in the Market

Online stores such as timberland.com and 6pm.com are part of the wider e-commerce landscape in which newbalance.com operates.

Overview of Retailers Across the Broader Market

newbalance.com

timberland.com

6pm.com

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New Balance Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on New Balance reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.

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Conversion Rate

2.5-3.0%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

New Balance Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of New Balance, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, New Balance offers UPS (United Parcel Service) and USPS (United States Postal Service).

Payment Provider

Mastercard (Cards)

Shipping Provider

UPS (United Parcel Service)

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