Skims Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Skims's biggest market in 2025 at US$253m and a 71% share, ahead of the next largest markets.
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Skims Revenue Share by Country
- United States is Skims's largest market at US$253m, a 71% share, in 2025.
- United Kingdom is Skims's second-largest market at US$37m, a 10% share, in 2025.
- Canada is Skims's third-largest market at US$19m, a 5% share, in 2025.
- Australia is Skims's fourth-largest market at US$15m, a 4% share, in 2025.
- Germany is Skims's fifth-largest market at US$5m, a 2% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 71% | US$253m | ||
| 2 | 10% | US$37m | ||
| 3 | 5% | US$19m | ||
| 4 | 4% | US$15m | ||
| 5 | 2% | US$5m |
Brand View
Total revenue across all revenue streams
The United States is Skims's biggest market in 2025 at US$275m and a 66% share, ahead of the next largest markets.
Skims Revenue Share by Country
- United States is Skims's largest market at US$275m, a 66% share, in 2025.
- United Kingdom is Skims's second-largest market at US$29m, a 7% share, in 2025.
- Canada is Skims's third-largest market at US$23m, a 6% share, in 2025.
- Australia is Skims's fourth-largest market at US$19m, a 4% share, in 2025.
- Germany is Skims's fifth-largest market at US$9m, a 2% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 66% | US$275m | ||
| 2 | 7% | US$29m | ||
| 3 | 6% | US$23m | ||
| 4 | 4% | US$19m | ||
| 5 | 2% | US$9m |
See the Complete Skims Profile
Every metric on this page plus markets, categories and shoppers in one view.
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Sales by Country of Skims's Competitors
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