In 2025, skims.com was the single largest store selling Skims online, generating US$332m at a 79.8% share of the brand's online brand revenue, ahead of nordstrom.com and nordstromrack.com in second and third place. The ranking mixes Skims's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$332m79.8% | |
| 2. | Wholesale | US$43m10.3% | |
| 3. | Wholesale | US$21m5.0% | |
| 4. | Wholesale | US$5m1.3% | |
| 5. | Wholesale | US$4m0.9% |
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