Whirlpool Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$130m
2024

Global Rank

1,624
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Whirlpool Revenue & Turnover

Whirlpool Annual Revenue & Growth by Year

Whirlpool's annual sales on its online store whirlpool.com amounted to US$130m in 2024. This represents a change of 25-30% from the previous year. Whirlpool's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$130m
2024

Annual Growth Forecast

10-15%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
130
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Whirlpool Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Whirlpool, revenues in July of 2025 were US$13m on its domain whirlpool.com. This marks a change in monthly revenues of 15-20% from June.

Revenue Current Month (GMV)

US$13m
07/25

Growth from Previous Month

15-20%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$13m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Whirlpool Sales by Country & Market Shares

Whirlpool's main market is the United States, where its main online store, whirlpool.com, generated 100% of revenues in 2024. Whirlpool engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Whirlpool Revenue Split by Product Categories

Whirlpool sales by product category provide a deeper look into its income structure. Whirlpool's most significant category is Electronics, which accounts for 100% of total sales in 2024 at its largest online store, whirlpool.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Electronics (100%)

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Whirlpool Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Whirlpool's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Whirlpool either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Whirlpool's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Whirlpool Top Stores

Whirlpool's flagship domain whirlpool.com generated revenues of US$130m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
whirlpool.com
Whirlpool Corporation
2021

2022

2023

2024

2025

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Whirlpool Competitor Analysis & Similar Stores

appliancepartspros.com is the closest competitor to Whirlpool's largest online store whirlpool.com, with a similarity score of 100.0% in 2024. irobot.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

whirlpool.com
Main
irobot.com
100.0%

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Whirlpool Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Whirlpool's largest online store whirlpool.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Whirlpool Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Whirlpool, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, whirlpool.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, whirlpool.com offers UPS (United Parcel Service) and FedEx.

Payment Provider

Mastercard (Cards)

Shipping Provider

UPS (United Parcel Service)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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