E-Commerce Industry in Africa
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
Unlock All E-Commerce Market Data
Gain access to all e-commerce market data for your market research and industry analysis.
Jump to section
African E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The African E-Commerce Market generated an e-commerce revenue of US$15,781m in 2024, reflecting an e-commerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
Test ECDB Now for Free
Access real data examples from our platform. See how ECDB helps you uncover e-commerce insights with ease.
Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the African E-Commerce Market, monthly revenues in November of 2025 were US$1,668m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
Get Monthly Revenue Data with Seasonal Insights
Identify seasonal patterns with ease – powered by fresh, updated traffic data every month.
Try ECDB Now
Start Exploring ECDB - Free & No Strings Attached
- Real Samples:
- Explore actual data in action
- Profile Variety:
- Access both Retailer and Market Profiles
- Zero Cost:
- No credit card or billing info needed
African E-Commerce: Product Categories
In the African E-Commerce Market, Electronics is the largest category, contributing 24% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (24%)
Get the Complete Category Split
Biggest Online Retailers in African E-Commerce
The largest e-commerce retailer in the African E-Commerce Market is takealot.com, with an online revenue of US$1,342m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is amazon.eg, followed by shein.com in third place.
Fashion
South Africa
5-10%
US$1,342m
amazon.egExplore the Entire Retail Landscape
- Unlock the full ranking of top e-commerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue (GMV) |
|---|---|---|---|---|---|
| 1. | Fashion | South Africa | 5-10% | US$1,342m | |
| 2. | amazon.eg | ||||
| 3. |
Explore the Entire Retail Landscape
- Unlock the full ranking of top e-commerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
More Markets
Ready To Get Started?
Find your perfect solution and let ECDB empower your e-commerce success.