eCommerce Industry in MENA (Middle East North Africa)
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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MENA eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The MENA eCommerce Market generated an eCommerce revenue of US$59,623m in 2024, reflecting an eCommerce growth rate of <0% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the MENA eCommerce Market, monthly revenues in October of 2025 were US$6,167m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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MENA eCommerce: Product Categories
In the MENA eCommerce Market, Electronics is the largest category, contributing 32% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (32%)
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Biggest Online Retailers in MENA eCommerce
The largest eCommerce retailer in the MENA eCommerce Market is trendyol.com, with an online revenue of US$11,296m in 2024. Its revenue changed by <0% in 2024. Following in second place is hepsiburada.com, followed by aliexpress.com in third place.
Fashion
Turkey
10-15%
US$11,296m
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Explore the Entire Retail Landscape
- Unlock the full ranking of top eCommerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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