E-Commerce Industry in MENA (Middle East North Africa)
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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MENA E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The MENA E-Commerce Market generated an e-commerce revenue of US$74,334m in 2024, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the MENA E-Commerce Market, monthly revenues in November of 2025 were US$8,619m. This represents a change of 10-15% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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MENA E-Commerce: Product Categories
In the MENA E-Commerce Market, Electronics is the largest category, contributing 34% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (34%)
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Biggest Online Retailers in MENA E-Commerce
The largest e-commerce retailer in the MENA E-Commerce Market is trendyol.com, with an online revenue of US$11,296m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is hepsiburada.com, followed by aliexpress.com in third place.
Fashion
Turkey
10-15%
US$11,296m
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Explore the Entire Retail Landscape
- Unlock the full ranking of top e-commerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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