E-Commerce Industry in MENA (Middle East North Africa)
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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MENA E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The MENA E-Commerce Market generated an e-commerce revenue of US$88,131m in 2025, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 10-15% .
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the MENA E-Commerce Market, monthly revenues in February of 2026 were US$7,265m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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MENA E-Commerce: Product Categories
In the MENA E-Commerce Market, Electronics is the largest category, contributing 34% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (34%)
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Biggest Online Retailers in MENA E-Commerce
The largest e-commerce retailer in the MENA E-Commerce Market is Trendyol, with an online revenue of US$14,180m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Amazon, followed by Hepsiburada in third place.
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Explore the Entire Retail Landscape
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- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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