E-Commerce Industry in MENA (Middle East North Africa)

Top Retailer
Trendyol comTrendyol com
Top Category
Electronics
Country
Worldwide
Online Share
5-10%

E-Commerce Revenue

US$88,131m
2025

Growth

10-15%
2025

Growth Forecast

10-15%
25/26

Average Order Value

2025

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See the countries included in this region in our glossary

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MENA E-Commerce: Market Size & GrowthMENA E-Commerce: Product CategoriesBiggest Online Retailers in MENA E-CommerceMENA E-Commerce Penetration: Online Market ShareTop Shipping, Payment and Software Providers in MENA E-Commerce

MENA E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The MENA E-Commerce Market generated an e-commerce revenue of US$88,131m in 2025, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 10-15%.

Annual Revenue

US$88,131m
2025

Annual Growth Forecast

10-15%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
88,131
2025
2026
2027

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the MENA E-Commerce Market, monthly revenues in April of 2026 were US$7,193m. This represents a change of <0% from the previous month.

Revenue Current Month

US$7,193m
04/26

Growth from Previous Month

<0%
03/26-04/26

Monthly Revenue (in Million US$)

12/2025
01/2026
02/2026
03/2026
7,193
04/2026

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MENA E-Commerce: Product Categories

In the MENA E-Commerce Market, Electronics is the largest category, contributing 34% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Electronics (34%)

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Biggest Online Retailers in MENA E-Commerce

The largest e-commerce retailer in the MENA E-Commerce Market is Trendyol com, with an online revenue of US$14,180m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Amazon, followed by Hepsiburada com in third place.
# 1
Trendyol comTrendyol com
Biggest Category

Fashion

Biggest Country

Turkey

Growth 24/25

10-15%

Revenue 2025 (GMV)

US$14,180m

# 2
AmazonAmazon
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Hepsiburada comHepsiburada com
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

MENA E-Commerce Penetration: Online Market Share

The MENA E-Commerce Market reached an online share of 5-10% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 5-10% in 2026.

Online Share

5-10%
2024

Online Share Forecast

5-10%
2026

Online Share/E-Commerce Market Share

2023
2024
5-10%
2025
5-10%
2026
2027

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Top Shipping, Payment and Software Providers in MENA E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the MENA E-Commerce Market, Yurtiçi Kargo is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and Shopify the leading provider of shop software.

Top Shipping Provider

Yurtiçi Kargo
Share

2025

Top Payment Provider

VISA (Cards)
Share

2025

Top Shop Software Provider

Shopify
Share

2025

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