E-Commerce Industry in Latin America
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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LATAM E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The LATAM E-Commerce Market generated an e-commerce revenue of US$179,209m in 2025, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 5-10% .
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the LATAM E-Commerce Market, monthly revenues in February of 2026 were US$13,661m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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LATAM E-Commerce: Product Categories
In the LATAM E-Commerce Market, Electronics is the largest category, contributing 27% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (27%)
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Biggest Online Retailers in LATAM E-Commerce
The largest e-commerce retailer in the LATAM E-Commerce Market is Mercado Libre, with an online revenue of US$62,915m in 2025. Its revenue changed by 20-25% in 2025. Following in second place is Amazon, followed by Shopee in third place.
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| Position | Retailer | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|---|
| 1. | Electronics | Brazil | 20-25% | US$62,915m | |
| 2. | |||||
| 3. |
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