eCommerce Industry in Latin America
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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LATAM eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The LATAM eCommerce Market generated an eCommerce revenue of US$136,458m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the LATAM eCommerce Market, monthly revenues in October of 2025 were US$15,440m. This represents a change of 25-30% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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LATAM eCommerce: Product Categories
In the LATAM eCommerce Market, Electronics is the largest category, contributing 28% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (28%)
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Biggest Online Retailers in LATAM eCommerce
The largest eCommerce retailer in the LATAM eCommerce Market is mercadolivre.com.br, with an online revenue of US$25,925m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is shopee.com.br, followed by amazon.com.br in third place.
mercadolivre.com.brUS$25,925m
shopee.com.bramazon.com.brExplore the Entire Retail Landscape
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue (GMV) |
|---|---|---|---|---|---|
| 1. | mercadolivre.com.br | US$25,925m | |||
| 2. | shopee.com.br | ||||
| 3. | amazon.com.br |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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