Takealot Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Takealot Revenue & Turnover
Takealot Annual Revenue & Growth by Year
Takealot's annual sales amounted to US$1,483m in 2025. This represents a change of 10-15% from the previous year. Takealot is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Takealot Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Takealot, revenues in February of 2026 were US$113m. This marks a change in monthly revenues of <0% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Takealot Sales by Country & Market Shares
Takealot's main market is South Africa, where the retailer generated 100% of revenues in 2025. Takealot engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Takealot Revenue Split by Product Categories
Takealot sales by product category provide a deeper look into its income structure. Takealot's most significant category is Fashion, which accounts for 24% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (24%)
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Takealot Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Takealot's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Takealot either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Takealot's' 1P sales contributed 35% to total GMV, while the 3P GMV accounted for 65%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Takealot Top Stores
Takealot's flagship domain takealot.com generated revenues of US$1,483m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | takealot.com Takealot Online Pty., Ltd. | 1,483 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Takealot Competitor Analysis & Similar Stores
amazon.co.za is the closest competitor to Takealot's largest online store takealot.com, with a similarity score of 95.4% in 2025. makro.co.za is another key store with a high similarity score of 94.5%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Takealot Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Takealot reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.0-1.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Takealot Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Takealot, the payment providers VISA (Cards), Bank transfer/cash in advance (Bank transfer) and payflex (Installment) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Takealot offers Forwarding agent (not exactly named).
Payment Provider
Shipping Provider
Shop Software
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