Jumia Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Jumia Revenue & Turnover
Jumia Annual Revenue & Growth by Year
Jumia's annual sales on its online store jumia.com.ng amounted to US$286m in 2024. This represents a change of 55-60% from the previous year. Jumia's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Jumia Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Jumia, revenues in July of 2025 were US$24m on its domain jumia.com.ng. This marks a change in monthly revenues of <0% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Jumia Sales by Country & Market Shares
Jumia's main market is Nigeria, where its main online store, jumia.com.ng, generated 100% of revenues in 2024. Jumia engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Jumia Revenue Split by Product Categories
Jumia sales by product category provide a deeper look into its income structure. Jumia's most significant category is Electronics, which accounts for 49% of total sales in 2024 at its largest online store, jumia.com.ng. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (49%)
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Jumia Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Jumia's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Jumia either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Jumia's' 1P sales contributed 11% to total GMV, while the 3P GMV accounted for 89%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Jumia Top Stores
Jumia's flagship domain jumia.com.ng generated revenues of US$286m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by Net Sales (in Million US$)
jumia.com.ngIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | jumia.com.ng Ecart Internet Services Nigeria, Ltd. | 286 |
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Jumia Competitor Analysis & Similar Stores
brandsmartusa.com is the closest competitor to Jumia's largest online store jumia.com.ng, with a similarity score of 79.0% in 2024. okay.cz is another key store with a high similarity score of 78.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Jumia Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Jumia's largest online store jumia.com.ng reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 0.5-1.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Jumia Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Jumia, the payment providers VISA (Cards), Mastercard (Cards) and Bank transfer/cash in advance (Bank transfer) are available at its largest online store, jumia.com.ng. Shipping providers, on the other hand, vary significantly depending on the market. Overall, jumia.com.ng offers Self-collection / Click & collect and DHL.
Payment Provider
Shipping Provider
Shop Software
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- Exhaustive list of all payment and shipping methods
- Breakdown of shop software usage including version
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