E-Commerce Industry in Southeast Asia
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Southeast Asian E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Southeast Asian E-Commerce Market generated an e-commerce revenue of US$168,207m in 2024, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15% .
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Southeast Asian E-Commerce Market, monthly revenues in December of 2025 were US$16,776m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Southeast Asian E-Commerce: Product Categories
In the Southeast Asian E-Commerce Market, Electronics is the largest category, contributing 27% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (27%)
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Biggest Online Retailers in Southeast Asian E-Commerce
The largest e-commerce retailer in the Southeast Asian E-Commerce Market is Shopee, with an online revenue of US$100,500m in 2024. Its revenue changed by 25-30% in 2024. Following in second place is Lazada, followed by Tiktok Shop in third place.
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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