eCommerce Industry in Southeast Asia
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Southeast Asian eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Southeast Asian eCommerce Market generated an eCommerce revenue of US$170,010m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Southeast Asian eCommerce Market, monthly revenues in October of 2025 were US$18,025m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Southeast Asian eCommerce: Product Categories
In the Southeast Asian eCommerce Market, Electronics is the largest category, contributing 27% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (27%)
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Biggest Online Retailers in Southeast Asian eCommerce
The largest eCommerce retailer in the Southeast Asian eCommerce Market is shopee.co.id, with an online revenue of US$27,135m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is tiktok.com, followed by tokopedia.com in third place.
shopee.co.idUS$27,135m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue (GMV) |
|---|---|---|---|---|---|
| 1. | shopee.co.id | US$27,135m | |||
| 2. | |||||
| 3. |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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