E-Commerce Industry in Eastern Europe
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Eastern European E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Eastern European E-Commerce Market generated an e-commerce revenue of US$107,373m in 2024, reflecting an e-commerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Eastern European E-Commerce Market, monthly revenues in November of 2025 were US$13,531m. This represents a change of 10-15% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Eastern European E-Commerce: Product Categories
In the Eastern European E-Commerce Market, Hobby & Leisure is the largest category, contributing 23% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Hobby & Leisure (23%)
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Biggest Online Retailers in Eastern European E-Commerce
The largest e-commerce retailer in the Eastern European E-Commerce Market is ozon.ru, with an online revenue of US$34,877m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is wildberries.ru, followed by yandex.ru in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue (GMV) |
|---|---|---|---|---|---|
| 1. | Electronics | Russia | 25-30% | US$34,877m | |
| 2. | |||||
| 3. |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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