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Vietnamese Footwear eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Vietnamese Footwear eCommerce Market generated an eCommerce revenue of US$1,104m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
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eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Vietnamese Footwear eCommerce Market, monthly revenues in May of 2025 were US$101m. This represents a change of 0-5% from the previous month.
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Growth from Previous Month
Monthly Revenue (in Million US$)
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Vietnamese Footwear eCommerce: Product Categories
In the Vietnamese Footwear eCommerce Market, Active Footwear is the largest category, contributing 34% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Active Footwear (34%)
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Biggest Online Retailers in Vietnamese Footwear eCommerce
The largest eCommerce retailer in the Vietnamese Footwear eCommerce Market is shopee.vn, with an online revenue of US$10m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is timan.vn, followed by bitis.com.vn in third place.
shopee.vnUS$10m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | shopee.vn | US$10m | |||
| 2. | timan.vn | ||||
| 3. |
Explore the Entire Retail Landscape
- Unlock the full ranking of top eCommerce retailers in the market
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Vietnamese Footwear eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Vietnamese Footwear eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 82.0-82.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
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