45966 Tactical Company & Revenue

Main Country Selling to

United States

Main Category

Fashion

Revenue (GMV)

2025

US$131m

Global Rank

2025

1,557

Growth

2025 / 2024

+6%

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45966 Tactical Revenue & Forecast

45966 Tactical Revenue, Sales & Forecast

45966 Tactical's e-commerce revenue reached US$131m in 2025.
45966 Tactical's annual sales changed +6% year over year in 2025.
In 2024, 45966 Tactical's e-commerce revenue was US$124m.

Annual Revenue (GMV)

2025

US$131m

+6%

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

124

2024

131

2025

2026

2027

Forecast

2026

Get 45966 Tactical's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark 45966 Tactical Against Any Retailer

See where 45966 Tactical leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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45966 Tactical Monthly Sales & Revenue Development

45966 Tactical's monthly e-commerce sales reached US$12m in 10/26.
45966 Tactical's monthly sales changed +7% versus the previous month in 10/26.
Across 2025, 45966 Tactical's e-commerce revenue totaled US$131m.

Revenue Current Month (GMV)

10/26

US$12m

+7%

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

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45966 Tactical Top Stores by Revenue

511tactical.com is 45966 Tactical's largest store at US$131m in United States, a +6% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	511tactical.com	United States	US$131m	+6%

45966 Tactical has only one top store, so there are no other stores to compare it with in this table.

45966 Tactical Sales by Country

The United States is 45966 Tactical's biggest market in 2025 at US$121m and a 92% share, ahead of the next largest markets.

Biggest Market

92%

United States

2nd Biggest Market

Germany

3rd Biggest Market

Australia

45966 Tactical Revenue Share by Country

United States is 45966 Tactical's largest market at US$121m, a 92% share, in 2025.
Germany is 45966 Tactical's second-largest market at US$3m, a 2% share, in 2025.
Australia is 45966 Tactical's third-largest market at US$3m, a 2% share, in 2025.
Belgium is 45966 Tactical's fourth-largest market at US$1m, a 1% share, in 2025.
Worldwide is 45966 Tactical's fifth-largest market at US$3m, a 2% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	92%	US$121m
2	Germany	2%	US$3m
3	Australia	2%	US$3m
4	Belgium	1%	US$1m
5	Worldwide	2%	US$3m

45966 Tactical Competitors

45966 Tactical's biggest store 511tactical.com, at US$131m GMV, is most similar to champssports.com at a 99.4 Match Score, ahead of fwrd.com at 99.1 and kingsize.com at 99.0.

45966 Tactical Competitor Landscape

champssports.com is the store most similar to 45966 Tactical's biggest store at a 99.4 Match Score, with US$0.2bn GMV.
fwrd.com ranks next as a similar store at a 99.1 Match Score and US$0.2bn GMV.
kingsize.com follows at a 99.0 Match Score and US$0.1bn GMV.

45966 Tactical's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

0.5

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top 45966 Tactical Competitors & Similar Stores

champssports.com tops the stores most similar to 45966 Tactical's biggest store at a 99.4 Match Score and a US$84 AOV.
fwrd.com is a close alternative at a 99.1 Match Score and a US$299 AOV.
kingsize.com follows at a 99.0 Match Score and a US$185 AOV.

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Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	511tactical.com		US$131.3m	2.2	US$179
1.	champssports.com	99%	US$156.7m	2.2	US$84
2.	fwrd.com	99%	US$170.3m	3.3	US$299
3.	kingsize.com	99%	US$143.2m	2.2	US$185
4.	finishline.com	99%	US$405.4m	2.2	US$174
5.	amiri.com	99%	US$150.8m	2.2	US$674

45966 Tactical Customer Demographics

At 511tactical.com, 45966 Tactical's biggest store, 17% of shoppers fall in the 18-to-24 age group and 32% sit in the low income group.

45966 Tactical Customers by Age & Income

17% of 45966 Tactical shoppers fall in the 18-to-24 customer age group.
32% of 45966 Tactical shoppers sit in the low income group.
The age and income splits cover shoppers of 511tactical.com, 45966 Tactical's largest store.

Breakdown by Age Group

Breakdown by Income Group

45966 Tactical Conversion Rate & Transaction KPIs

45966 Tactical converts visits at a 3.0% conversion rate in 2025, generating 733,844 orders from 338,299 buyers at a 2.2 purchase frequency.

Conversion Rate

2025

3.0%

Number of Orders

2025

733,844

Number of Buyers

2025

338,299

Purchase Frequency

2025

2.2

45966 Tactical Average Order Value

45966 Tactical's gross average order value (AOV) is US$263.78 in 2025.
Discounts of US$40.77 and returns of US$53.73 took 45966 Tactical's net AOV to US$169.28 in 2025.
After US$9.61 VAT, 45966 Tactical's final AOV was US$178.89 in 2025.

Average Order Value Calculation in 2025

US$263.78

US$40.77

US$53.73

US$169.28

US$9.61

US$178.89

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT