Alo Yoga Conversion Rate & Transaction KPIs

Alo Yoga converts visits at a 3.1% conversion rate in 2025, generating 2,949,248 orders from 1,347,532 buyers at a 2.2 purchase frequency.

Conversion Rate

2025
3.1%

Number of Orders

2025
2,949,248

Number of Buyers

2025
1,347,532

Purchase Frequency

2025
2.2

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Alo Yoga Average Order Value

  • Alo Yoga's gross average order value (AOV) is US$250.54 in 2025.
  • Discounts of US$46.16 and returns of US$59.41 took Alo Yoga's net AOV to US$144.98 in 2025.
  • After US$9.05 VAT, Alo Yoga's final AOV was US$154.03 in 2025.

Average Order Value Calculation in 2025

US$250.54
US$46.16
US$59.41
US$144.98
US$9.05
US$154.03

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Alo Yoga Monthly Number of Orders

  • Alo Yoga recorded 266,183 orders in 10/26.
  • Across 2025, Alo Yoga recorded 2,949,248 orders in total.

Number of Orders

10/26
266,183

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
266
10/26

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Alo Yoga Monthly Number of Buyers

  • Alo Yoga had 188,141 buyers in 10/26.
  • Across 2025, 1,347,532 buyers shopped at Alo Yoga.

Number of Buyers

10/26
188,141

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
188
10/26

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Alo Yoga Monthly Purchase Frequency

  • Alo Yoga shoppers ordered about 1.4 times in 10/26.
  • Across 2025, each Alo Yoga buyer placed 2.2 orders in total.

Purchase Frequency

10/26
1.4

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.4
10/26

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Alo Yoga Monthly Gross AOV After Deductions

  • Alo Yoga's monthly gross AOV was US$178.29 in 10/26.
  • For 2025, Alo Yoga's gross AOV before deductions was US$250.54.

Gross AOV

10/26
US$178.29

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$178.29
10/26

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Conversion Rate & Transaction KPIs of Alo Yoga's Competitors

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