New Balance Conversion Rate & Transaction KPIs
New Balance converts visits at a 2.7% conversion rate in 2025, generating 8,699,498 orders from 4,225,528 buyers at a N/A purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025
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New Balance Average Order Value
- New Balance's gross average order value (AOV) is US$129.96 in 2025.
- Discounts of US$14.37 and returns of US$21.82 took New Balance's net AOV to US$93.77 in 2025.
- After US$10.72 VAT, New Balance's final AOV was US$104.5 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
New Balance Monthly Number of Orders
- New Balance recorded 753,686 orders in 10/26.
- Across 2025, New Balance recorded 8,699,498 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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New Balance Monthly Number of Buyers
- New Balance had 558,965 buyers in 10/26.
- Across 2025, 4,225,528 buyers shopped at New Balance.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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New Balance Monthly Purchase Frequency
- New Balance shoppers ordered about 1.3 times in 10/26.
Purchase Frequency
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Monthly Purchase Frequency
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New Balance Monthly Gross AOV After Deductions
- New Balance's monthly gross AOV was US$110.6 in 10/26.
- For 2025, New Balance's gross AOV before deductions was US$129.96.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of New Balance's Competitors
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