Gymshark Conversion Rate & Transaction KPIs

Gymshark converts visits at a 2.9% conversion rate in 2025, generating 7,044,013 orders from 3,210,263 buyers at a 2.2 purchase frequency.

Conversion Rate

2025
2.9%

Number of Orders

2025
7,044,013

Number of Buyers

2025
3,210,263

Purchase Frequency

2025
2.2

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Gymshark Average Order Value

  • Gymshark's gross average order value (AOV) is US$107.8 in 2025.
  • Discounts of US$17.88 and returns of US$20.91 took Gymshark's net AOV to US$69.01 in 2025.
  • After US$8.75 VAT, Gymshark's final AOV was US$77.76 in 2025.

Average Order Value Calculation in 2025

US$107.8
US$17.88
US$20.91
US$69.01
US$8.75
US$77.76

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Gymshark Monthly Number of Orders

  • Gymshark recorded 452,990 orders in 10/26.
  • Across 2025, Gymshark recorded 7,044,013 orders in total.

Number of Orders

10/26
452,990

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
453
10/26

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Gymshark Monthly Number of Buyers

  • Gymshark had 333,000 buyers in 10/26.
  • Across 2025, 3,210,263 buyers shopped at Gymshark.

Number of Buyers

10/26
333,000

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
333
10/26

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Gymshark Monthly Purchase Frequency

  • Gymshark shoppers ordered about 1.4 times in 10/26.
  • Across 2025, each Gymshark buyer placed 2.2 orders in total.

Purchase Frequency

10/26
1.4

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.4
10/26

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Gymshark Monthly Gross AOV After Deductions

  • Gymshark's monthly gross AOV was US$82.34 in 10/26.
  • For 2025, Gymshark's gross AOV before deductions was US$107.8.

Gross AOV

10/26
US$82.34

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$82.34
10/26

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Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Gymshark's Competitors

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