Under Armour Conversion Rate & Transaction KPIs
Under Armour converts visits at a 2.7% conversion rate in 2025, generating 14,945,988 orders from 8,777,904 buyers at a N/A purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025
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Under Armour Average Order Value
- Under Armour's gross average order value (AOV) is US$72.19 in 2025.
- Discounts of US$10.93 and returns of US$13.54 took Under Armour's net AOV to US$47.72 in 2025.
- After US$4.56 VAT, Under Armour's final AOV was US$52.27 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Under Armour Monthly Number of Orders
- Under Armour recorded 1,060,487 orders in 10/26.
- Across 2025, Under Armour recorded 14,945,988 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Under Armour Monthly Number of Buyers
- Under Armour had 967,455 buyers in 10/26.
- Across 2025, 8,777,904 buyers shopped at Under Armour.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Under Armour Monthly Purchase Frequency
- Under Armour shoppers ordered about 1.1 times in 10/26.
Purchase Frequency
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Monthly Purchase Frequency
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Under Armour Monthly Gross AOV After Deductions
- Under Armour's monthly gross AOV was US$53.03 in 10/26.
- For 2025, Under Armour's gross AOV before deductions was US$72.19.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Under Armour's Competitors
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