Babymarkt Company & Revenue

Main Category
Main Country Selling to

Annual Revenue

US$134m
2024

Global Rank

1,274
2024

Conversation Rate

2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Babymarkt Revenue & Turnover

Babymarkt Annual Revenue & Growth by Year

Babymarkt's annual sales on its online store babymarkt.de amounted to US$134m in 2024. This represents a change of 5-10% from the previous year. Babymarkt's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$134m
2024

Annual Growth Forecast

24/25

eCommerce Revenue (in Million US$)

2022
2023
134
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Babymarkt Sales by Country & Market Shares

Babymarkt's main market is Germany, where its main online store, babymarkt.de, generated 100% of revenues in 2024. Babymarkt engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

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Babymarkt Revenue Split by Product Categories

Babymarkt sales by product category provide a deeper look into its income structure. Babymarkt's most significant category is Fashion, which accounts for 35% of total sales in 2024 at its largest online store, babymarkt.de. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (35%)

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Babymarkt Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Babymarkt's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Babymarkt's gross profit was US$59m, while its operating profit was -US$13.7m.

Gross Profit

US$59m
2022

Operating Profit

-US$13.7m
2022

Net Income

2022

Earnings per Share

2022

Total Assets

2022

Total Equity

2022

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Babymarkt Number of Employees

Babymarkt had a headcount of 499 in 2022. Meanwhile approximately US$0.5m was generated per employee in 2022

Revenue per Employee (in Million US$)

2018
2019
2020
2021
US$0.5m
2022

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Babymarkt Top Stores

Babymarkt's flagship domain babymarkt.de generated revenues of US$134m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
babymarkt.de
babymarkt.de GmbH
2021

2022

2023

2024

2025

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Babymarkt Competitor Analysis & Similar Stores

babyartikel.de is the closest competitor to Babymarkt's largest online store babymarkt.de, with a similarity score of 98.7% in 2024. babyone.de is another key store with a high similarity score of 97.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similiar Stores

babymarkt.de
Main
babyartikel.de
98.7%
babyone.de
97.7%

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Babymarkt Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Babymarkt's largest online store babymarkt.de reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.

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Conversion Rate

1.5-2.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Babymarkt Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Babymarkt, the payment providers Klarna Checkout (E-wallets), PayPal (E-wallets) and American Express (Cards) are available at its largest online store, babymarkt.de. Shipping providers, on the other hand, vary significantly depending on the market. Overall, babymarkt.de offers DPD.

Payment Provider

Klarna Checkout (E-wallets)

Shipping Provider

DPD

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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