Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Babymarkt's annual sales on its online store babymarkt.de amounted to US$134m in 2024. This represents a change of 5-10% from the previous year. Babymarkt's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Babymarkt sales by product category provide a deeper look into its income structure. Babymarkt's most significant category is Fashion, which accounts for 35% of total sales in 2024 at its largest online store, babymarkt.de. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (35%)
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Regularly updated figures from Babymarkt's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Babymarkt's gross profit was US$59m, while its operating profit was -US$13.7m.
Gross Profit
Operating Profit
Net Income
2022Earnings per Share
2022Total Assets
2022Total Equity
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Babymarkt had a headcount of 499 in 2022. Meanwhile approximately US$0.5m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Babymarkt's flagship domain babymarkt.de generated revenues of US$134m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
---|---|---|---|---|---|---|---|
1. | babymarkt.de babymarkt.de GmbH | 134 |
babyartikel.de is the closest competitor to Babymarkt's largest online store babymarkt.de, with a similarity score of 98.7% in 2024. babyone.de is another key store with a high similarity score of 97.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
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Analyzing transactions on Babymarkt's largest online store babymarkt.de reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Conversion Rate
Average Order Value
Return Rate
Discount Rate
Payment and shipping options have a major impact on customer satisfaction. In the case of Babymarkt, the payment providers Klarna Checkout (E-wallets), PayPal (E-wallets) and American Express (Cards) are available at its largest online store, babymarkt.de. Shipping providers, on the other hand, vary significantly depending on the market. Overall, babymarkt.de offers DPD.
Payment Provider
Shipping Provider
Shop Software
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