Babymarkt Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Babymarkt Revenue & Turnover
Babymarkt Annual Revenue & Growth by Year
Babymarkt's annual sales amounted to US$160m in 2024. This represents a change of <0% from the previous year. Babymarkt is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Babymarkt Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Babymarkt, revenues in January of 2026 were US$11m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Babymarkt Sales by Country & Market Shares
Babymarkt's main market is Germany, where the retailer generated 82% of revenues in 2024. Babymarkt engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Babymarkt Revenue Split by Product Categories
Babymarkt sales by product category provide a deeper look into its income structure. Babymarkt's most significant category is Fashion, which accounts for 37% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (37%)
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Babymarkt Customer Demographics and Shopper Insights
1% of the customers of babymarkt.de, the largest store of Babymarkt, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 41% of the customers of babymarkt.de are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (1.0%)
Revenue Breakdown by Customer Income Groups
Low (41.0%)
Babymarkt Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Babymarkt's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Babymarkt either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Babymarkt's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Babymarkt Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Babymarkt's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Babymarkt's gross profit was US$59m, while its operating profit was -US$13.7m.
Gross Profit
Operating Profit
Net Income
2022Earnings per Share
2022Total Assets
2022Total Equity
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Babymarkt Number of Employees
Babymarkt had a headcount of 499 in 2022. Meanwhile approximately US$0.5m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Babymarkt Top Stores
Babymarkt's flagship domain babymarkt.de generated revenues of US$131m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
babymarkt.deIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | babymarkt.de babymarkt.de GmbH | 131 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Babymarkt Competitor Analysis & Similar Stores
babyartikel.de is the closest competitor to Babymarkt's largest online store babymarkt.de, with a similarity score of 98.7% in 2024. babyone.de is another key store with a high similarity score of 97.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Babymarkt Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Babymarkt reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Babymarkt Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Babymarkt, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Babymarkt offers DPD.
Payment Provider
Shipping Provider
Shop Software
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