Babymarkt Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Babymarkt Revenue & Turnover
Babymarkt Annual Revenue & Growth by Year
Babymarkt's annual sales amounted to US$192m in 2025. This represents a change of 20-25% from the previous year. Babymarkt is expected to see a growth rate of <0% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Babymarkt Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Babymarkt, revenues in January of 2026 were US$12m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Babymarkt Sales by Country & Market Shares
Babymarkt's main market is France, where the retailer generated 44% of revenues in 2025. Babymarkt engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Babymarkt Revenue Split by Product Categories
Babymarkt sales by product category provide a deeper look into its income structure. Babymarkt's most significant category is Fashion, which accounts for 39% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (39%)
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Babymarkt Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Babymarkt's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Babymarkt either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Babymarkt's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Babymarkt Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Babymarkt's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Babymarkt's gross profit was US$59m, while its operating profit was -US$13.7m.
Gross Profit
Operating Profit
Net Income
2022Earnings per Share
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Babymarkt Number of Employees
Babymarkt had a headcount of 499 in 2022. Meanwhile approximately US$0.5m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Babymarkt Top Stores
Babymarkt's flagship domain babymarkt.com generated revenues of US$133m in 2025. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | babymarkt.com babymarkt.de GmbH | 133 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Babymarkt Competitor Analysis & Similar Stores
3suisses.fr is the closest competitor to Babymarkt's largest online store babymarkt.com, with a similarity score of 98.0% in 2025. zalando-prive.fr is another key store with a high similarity score of 97.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Babymarkt Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Babymarkt reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Babymarkt Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Babymarkt, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Babymarkt offers DPD and DHL.
Payment Provider
Shipping Provider
Shop Software
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