Back Market Company & Revenue

Main Category
Main Country Selling to

Revenue (GMV)

US$839m
2024

Global Rank

350
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Back Market Revenue & Turnover

Back Market Annual Revenue & Growth by Year

Back Market's annual sales on its online store backmarket.fr amounted to US$839m in 2024. This represents a change of 5-10% from the previous year. Back Market's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$839m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
839
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Back Market Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Back Market, revenues in June of 2025 were US$66m on its domain backmarket.fr. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$66m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$66m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Back Market Sales by Country & Market Shares

Back Market's main market is France, where its main online store, backmarket.fr, generated 99% of revenues in 2024. Back Market engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Back Market Revenue Split by Product Categories

Back Market sales by product category provide a deeper look into its income structure. Back Market's most significant category is Electronics, which accounts for 100% of total sales in 2024 at its largest online store, backmarket.fr. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Electronics (100%)

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Back Market Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Back Market's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Back Market either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Back Market's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.

3P Share

100%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
0%100%
2024
2025
1P Activity
3P Activity

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Back Market Top Stores

Back Market's flagship domain backmarket.fr generated revenues of US$839m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
backmarket.fr
Jung SAS
2021

2022

2023

2024

2025

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Back Market Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Back Market's largest online store backmarket.fr reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Back Market Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Back Market, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available at its largest online store, backmarket.fr. Shipping providers, on the other hand, vary significantly depending on the market. Overall, backmarket.fr offers chronopost, Colissimo and DHL.

Payment Provider

VISA (Cards)

Shipping Provider

chronopost

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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