Back Market Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Back Market Revenue & Turnover
Back Market Annual Revenue & Growth by Year
Back Market's annual sales on its online store backmarket.fr amounted to US$839m in 2024. This represents a change of 5-10% from the previous year. Back Market's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Back Market Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Back Market, revenues in July of 2025 were US$72m on its domain backmarket.fr. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Back Market Sales by Country & Market Shares
Back Market's main market is France, where its main online store, backmarket.fr, generated 99% of revenues in 2024. Back Market engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Back Market Revenue Split by Product Categories
Back Market sales by product category provide a deeper look into its income structure. Back Market's most significant category is Electronics, which accounts for 100% of total sales in 2024 at its largest online store, backmarket.fr. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (100%)
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Back Market Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Back Market's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Back Market either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Back Market's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Back Market Top Stores
Back Market's flagship domain backmarket.fr generated revenues of US$839m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
backmarket.frIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | backmarket.fr Jung SAS | 839 |
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Back Market Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Back Market's largest online store backmarket.fr reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Back Market Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Back Market, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available at its largest online store, backmarket.fr. Shipping providers, on the other hand, vary significantly depending on the market. Overall, backmarket.fr offers chronopost, Colissimo and DHL.
Payment Provider
Shipping Provider
Shop Software
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