Bath And Bodyworks Company & Revenue

Main Category

Care Products

Main Country Selling to

United States

Revenue (GMV)

US$1,508m

2025

Global Rank

201

2025

Conversion Rate

3.5-4.0%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Bath And Bodyworks Revenue & Turnover

Bath And Bodyworks Annual Revenue & Growth by Year

Bath And Bodyworks's annual sales amounted to US$1,508m in 2025. This represents a change of <0% from the previous year. Bath And Bodyworks is expected to see a growth rate of <0% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$1,508m

2025

Annual Growth Forecast

<0%

25/26

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E-Commerce Revenue (GMV in Million US$)

2023

2024

1,508

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Bath And Bodyworks Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Bath And Bodyworks, revenues in April of 2026 were US$88m. This marks a change in monthly revenues of <0% from March.

Revenue Current Month (GMV)

US$88m

04/26

Growth from Previous Month

<0%

03/26-04/26

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Monthly E-Commerce Revenue (GMV in Million US$)

12-2025

01-2026

02-2026

03-2026

US$88m

04-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Bath And Bodyworks Sales by Country & Market Shares

Bath And Bodyworks's main market is the United States, where the retailer generated 91% of revenues in 2025. Bath And Bodyworks engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Bath And Bodyworks Revenue Split by Product Categories

Bath And Bodyworks sales by product category provide a deeper look into its income structure. Bath And Bodyworks's most significant category is Care Products, which accounts for 76% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Care Products (76%)

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Bath And Bodyworks Customer Demographics and Shopper Insights

12% of the customers of bathandbodyworks.com, the largest store of Bath And Bodyworks, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 35% of the customers of bathandbodyworks.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (12.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (35.0%)

Bath And Bodyworks Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Bath And Bodyworks's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Bath And Bodyworks either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Bath And Bodyworks's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Bath And Bodyworks Top Stores

Bath And Bodyworks's flagship domain bathandbodyworks.com generated revenues of US$1,379m in 2025. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

bathandbodyworks.com

N/A

2022

2023

2024

2025

2026

Position

Store

bathandbodyworks.com

N/A

2021

2022

2023

2024

2025

1,379

2026

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Position	Store	2025
1.	bathandbodyworks.com N/A	1,379
1.	bathandbodyworks Example 123
2.	bathandbodyworks Store Name Some 24
3.	bathandbodyworks Emerald Emera
4.	bathandbodyworks Rose HRU
5.	bathandbodyworks Cake Store Company 24
6.	bathandbodyworks Lime Database Inc.
7.	bathandbodyworks Cyan CPU Chips Something
8.	bathandbodyworks Gray Singal Company
9.	bathandbodyworks Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Bath And Bodyworks - Other Retailers in the Market

Online stores such as creedboutique.com and luckyscent.com are part of the wider e-commerce landscape in which bathandbodyworks.com operates.

Overview of Retailers Across the Broader Market

bathandbodyworks.com

creedboutique.com

luckyscent.com

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Bath And Bodyworks Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Bath And Bodyworks reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2025, offering insight into user behavior.

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Conversion Rate

3.5-4.0%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Bath And Bodyworks Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Bath And Bodyworks, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Bath And Bodyworks offers Not communicated and Self-collection / Click & collect.

Payment Provider

Mastercard (Cards)

Shipping Provider

Not communicated

Shop Software

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