Betsey Johnson Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$3m
2024

Global Rank

24,048
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Betsey Johnson Revenue & Turnover

Betsey Johnson Annual Revenue & Growth by Year

Betsey Johnson's annual sales on its online store betseyjohnson.com amounted to US$3m in 2024. This represents a change of <0% from the previous year. Betsey Johnson's largest online store is expected to see a growth rate of 1,350-1,355% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$3m
2024

Annual Growth Forecast

1,350-1,355%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
3
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Betsey Johnson Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Betsey Johnson, revenues in July of 2025 were US$3m on its domain betseyjohnson.com. This marks a change in monthly revenues of <0% from June.

Revenue Current Month (GMV)

US$3m
07/25

Growth from Previous Month

<0%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$3m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Betsey Johnson Sales by Country & Market Shares

Betsey Johnson's main market is the United States, where its main online store, betseyjohnson.com, generated 97% of revenues in 2024. Betsey Johnson engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Betsey Johnson Revenue Split by Product Categories

Betsey Johnson sales by product category provide a deeper look into its income structure. Betsey Johnson's most significant category is Fashion, which accounts for 93% of total sales in 2024 at its largest online store, betseyjohnson.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (93%)

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Betsey Johnson Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Betsey Johnson's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Betsey Johnson either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Betsey Johnson's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Betsey Johnson Top Stores

Betsey Johnson's flagship domain betseyjohnson.com generated revenues of US$3m in 2024. Forecasts expect a revenue change of 1,350-1,355% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
betseyjohnson.com
BJ Acquisition, LLC
2021

2022

2023

2024

2025

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Betsey Johnson Competitor Analysis & Similar Stores

2ndstreetusa.com is the closest competitor to Betsey Johnson's largest online store betseyjohnson.com, with a similarity score of 99.6% in 2024. wonatrading.com is another key store with a high similarity score of 99.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

betseyjohnson.com
Main
wonatrading.com
99.2%

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Betsey Johnson Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Betsey Johnson's largest online store betseyjohnson.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Betsey Johnson Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Betsey Johnson, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, betseyjohnson.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, betseyjohnson.com offers USPS (United States Postal Service) and FedEx.

Payment Provider

Mastercard (Cards)

Shipping Provider

USPS (United States Postal Service)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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