Brandy Melville Company & Revenue

Main Category

Fashion

Main Country Selling to

United States

Revenue (GMV)

US$282m

2025

Global Rank

904

2025

Conversion Rate

2.5-3.0%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Brandy Melville Revenue & Turnover

Brandy Melville Annual Revenue & Growth by Year

Brandy Melville's annual sales amounted to US$282m in 2025. This represents a change of 10-15% from the previous year. Brandy Melville is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$282m

2025

Annual Growth Forecast

5-10%

25/26

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E-Commerce Revenue (GMV in Million US$)

2023

2024

282

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Brandy Melville Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Brandy Melville, revenues in April of 2026 were US$23m. This marks a change in monthly revenues of <0% from March.

Revenue Current Month (GMV)

US$23m

04/26

Growth from Previous Month

<0%

03/26-04/26

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Monthly E-Commerce Revenue (GMV in Million US$)

12-2025

01-2026

02-2026

03-2026

US$23m

04-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Brandy Melville Sales by Country & Market Shares

Brandy Melville's main market is the United States, where the retailer generated 84% of revenues in 2025. Brandy Melville engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Brandy Melville Revenue Split by Product Categories

Brandy Melville sales by product category provide a deeper look into its income structure. Brandy Melville's most significant category is Fashion, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (100%)

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Brandy Melville Customer Demographics and Shopper Insights

23% of the customers of brandymelville.com, the largest store of Brandy Melville, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 26% of the customers of brandymelville.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (23.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (26.0%)

Brandy Melville Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Brandy Melville's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Brandy Melville either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Brandy Melville's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Brandy Melville Top Stores

Brandy Melville's flagship domain brandymelville.com generated revenues of US$282m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

brandymelville.com

Apaposh, Inc.

2022

2023

2024

2025

2026

Position

Store

brandymelville.com

Apaposh, Inc.

2021

2022

2023

2024

2025

282

2026

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Position	Store	2025
1.	brandymelville.com Apaposh, Inc.	282
1.	brandymelville Example 123
2.	brandymelville Store Name Some 24
3.	brandymelville Emerald Emera
4.	brandymelville Rose HRU
5.	brandymelville Cake Store Company 24
6.	brandymelville Lime Database Inc.
7.	brandymelville Cyan CPU Chips Something
8.	brandymelville Gray Singal Company
9.	brandymelville Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Brandy Melville - Other Retailers in the Market

Online stores such as cotopaxi.com and ashleystewart.com are part of the wider e-commerce landscape in which brandymelville.com operates.

Overview of Retailers Across the Broader Market

brandymelville.com

cotopaxi.com

ashleystewart.com

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Brandy Melville Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Brandy Melville reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.

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Conversion Rate

2.5-3.0%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Brandy Melville Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Brandy Melville, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Brandy Melville offers FedEx.

Payment Provider

Mastercard (Cards)

Shipping Provider

FedEx

Shop Software

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