Urban Outfitters Company & Revenue
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Urban Outfitters Revenue & Turnover
Urban Outfitters Annual Revenue & Growth by Year
Urban Outfitters's annual sales on its online store urbanoutfitters.com amounted to US$660m in 2024. This represents a change of <0% from the previous year. Urban Outfitters's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
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eCommerce Revenue (in Million US$)
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Urban Outfitters Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Urban Outfitters, revenues in May of 2025 were US$54m on its domain urbanoutfitters.com. This marks a change in monthly revenues of 15-20% from April.
Revenue Current Month
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Monthly eCommerce Revenue (in Million US$)
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Urban Outfitters Sales by Country & Market Shares
Urban Outfitters's main market is the United States, where its main online store, urbanoutfitters.com, generated 65% of revenues in 2024. Urban Outfitters engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Urban Outfitters Revenue Split by Product Categories
Urban Outfitters sales by product category provide a deeper look into its income structure. Urban Outfitters's most significant category is Fashion, which accounts for 60% of total sales in 2024 at its largest online store, urbanoutfitters.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (60%)
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Urban Outfitters Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Urban Outfitters's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Urban Outfitters's gross profit was US$1,715m, while its operating profit was US$370m.
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Urban Outfitters Number of Employees
Urban Outfitters had a headcount of 28,000 in 2023. Meanwhile approximately US$0.2m was generated per employee in 2023
Revenue per Employee (in Million US$)
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Urban Outfitters Top Stores
Urban Outfitters's flagship domain urbanoutfitters.com generated revenues of US$660m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | urbanoutfitters.com Urban Outfitters, Inc. | 660 |
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Urban Outfitters Competitor Analysis & Similar Stores
orvis.com is the closest competitor to Urban Outfitters's largest online store urbanoutfitters.com, with a similarity score of 98.5% in 2024. bloomingdales.com is another key store with a high similarity score of 98.5%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
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Urban Outfitters Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Urban Outfitters's largest online store urbanoutfitters.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
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Urban Outfitters Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Urban Outfitters, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, urbanoutfitters.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, urbanoutfitters.com offers Not communicated and Self-collection / Click & collect.
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