Brandy Melville Conversion Rate & Transaction KPIs
Brandy Melville converts visits at a 2.9% conversion rate in 2025, generating 1,328,928 orders from 610,887 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Brandy Melville Average Order Value
- Brandy Melville's gross average order value (AOV) is US$272.14 in 2025.
- Discounts of US$47.77 and returns of US$59.18 took Brandy Melville's net AOV to US$165.2 in 2025.
- After US$11.53 VAT, Brandy Melville's final AOV was US$176.73 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Brandy Melville Monthly Number of Orders
- Brandy Melville recorded 119,204 orders in 10/26.
- Across 2025, Brandy Melville recorded 1,328,928 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Brandy Melville Monthly Number of Buyers
- Brandy Melville had 84,633 buyers in 10/26.
- Across 2025, 610,887 buyers shopped at Brandy Melville.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Brandy Melville Monthly Purchase Frequency
- Brandy Melville shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Brandy Melville buyer placed 2.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Brandy Melville Monthly Gross AOV After Deductions
- Brandy Melville's monthly gross AOV was US$188.82 in 10/26.
- For 2025, Brandy Melville's gross AOV before deductions was US$272.14.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Brandy Melville's Competitors
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