Jd Sports's annual sales amounted to US$1,425m in 2025. This represents a change of 0-5% from the previous year. Jd Sports is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
US$1,425m
2025
Annual Growth Forecast
0-5%
25/26
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E-Commerce Revenue (GMV in Million US$)
2023
2024
1,4252025
2026
2027
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Jd Sports Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Jd Sports, revenues in March of 2026 were US$120m. This marks a change in monthly revenues of 10-15% from February.
Revenue Current Month (GMV)
US$120m
03/26
Growth from Previous Month
10-15%
02/26-03/26
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Jd Sports's main market is the United Kingdom, where the retailer generated 41% of revenues in 2025. Jd Sports engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
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Jd Sports sales by product category provide a deeper look into its income structure. Jd Sports's most significant category is Fashion, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
2025
Fashion (100%)
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10% of the customers of jdsports.co.uk, the largest store of Jd Sports, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 27% of the customers of jdsports.co.uk are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Jd Sports's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Jd Sports either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Jd Sports's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
0%
2025
3P Share Forecast
2026
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Analyzing transactions on Jd Sports reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.
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Payment and shipping options have a major impact on customer satisfaction. In the case of Jd Sports, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Jd Sports offers Royal Mail, Not communicated and DPD.
Payment Provider
Mastercard (Cards)
Shipping Provider
Royal Mail
Shop Software
SoftwareHidden Software Name
Version1.0.0
Updated11st of March 2050
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Breakdown of shop software usage including version