Dior Conversion Rate & Transaction KPIs
Dior converts visits at a 1.1% conversion rate in 2025, generating 4,012,813 orders from 1,989,869 buyers at a 2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Dior Average Order Value
- Dior's gross average order value (AOV) is US$494.39 in 2025.
- Discounts of US$66.48 and returns of US$44.64 took Dior's net AOV to US$383.27 in 2025.
- After US$42.29 VAT, Dior's final AOV was US$425.57 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Dior Monthly Number of Orders
- Dior recorded 381,166 orders in 08/26.
- Across 2025, Dior recorded 4,012,813 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Dior Monthly Number of Buyers
- Dior had 335,699 buyers in 08/26.
- Across 2025, 1,989,869 buyers shopped at Dior.
Number of Buyers
08/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Dior Monthly Purchase Frequency
- Dior shoppers ordered about 1.1 times in 08/26.
- Across 2025, each Dior buyer placed 2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Dior Monthly Gross AOV After Deductions
- Dior's monthly gross AOV was US$339.85 in 08/26.
- For 2025, Dior's gross AOV before deductions was US$494.39.
Gross AOV
08/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Dior's Competitors
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