Dior Conversion Rate & Transaction KPIs

Dior converts visits at a 1.1% conversion rate in 2025, generating 4,015,053 orders from 1,998,400 buyers at a 2 purchase frequency.

Conversion Rate

2025
1.1%

Number of Orders

2025
4,015,053

Number of Buyers

2025
1,998,400

Purchase Frequency

2025
2

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Dior Average Order Value

  • Dior's gross average order value (AOV) is US$494.29 in 2025.
  • Discounts of US$66.46 and returns of US$44.62 took Dior's net AOV to US$383.2 in 2025.
  • After US$42.29 VAT, Dior's final AOV was US$425.49 in 2025.

Average Order Value Calculation in 2025

US$494.29
US$66.46
US$44.62
US$383.2
US$42.29
US$425.49

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Dior Monthly Number of Orders

  • Dior recorded 303,980 orders in 10/26.
  • Across 2025, Dior recorded 4,015,053 orders in total.

Number of Orders

10/26
303,980

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
304
10/26

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Dior Monthly Number of Buyers

  • Dior had 264,197 buyers in 10/26.
  • Across 2025, 1,998,400 buyers shopped at Dior.

Number of Buyers

10/26
264,197

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
264
10/26

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Dior Monthly Purchase Frequency

  • Dior shoppers ordered about 1.2 times in 10/26.
  • Across 2025, each Dior buyer placed 2 orders in total.

Purchase Frequency

10/26
1.2

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.2
10/26

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Dior Monthly Gross AOV After Deductions

  • Dior's monthly gross AOV was US$430.82 in 10/26.
  • For 2025, Dior's gross AOV before deductions was US$494.29.

Gross AOV

10/26
US$430.82

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$430.82
10/26

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Track Dior's full monthly history to spot momentum and seasonality.

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Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Dior's Competitors

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