Hermes Conversion Rate & Transaction KPIs
Hermes converts visits at a 1.4% conversion rate in 2025, generating 1,851,225 orders from 671,256 buyers at a 2.8 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Hermes Average Order Value
- Hermes's gross average order value (AOV) is US$1,046.38 in 2025.
- Discounts of US$154.77 and returns of US$127.85 took Hermes's net AOV to US$763.76 in 2025.
- After US$86.94 VAT, Hermes's final AOV was US$850.7 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Hermes Monthly Number of Orders
- Hermes recorded 143,750 orders in 10/26.
- Across 2025, Hermes recorded 1,851,225 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Hermes Monthly Number of Buyers
- Hermes had 88,482 buyers in 10/26.
- Across 2025, 671,256 buyers shopped at Hermes.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Hermes Monthly Purchase Frequency
- Hermes shoppers ordered about 1.6 times in 10/26.
- Across 2025, each Hermes buyer placed 2.8 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Hermes Monthly Gross AOV After Deductions
- Hermes's monthly gross AOV was US$917.26 in 10/26.
- For 2025, Hermes's gross AOV before deductions was US$1,046.38.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Hermes's Competitors
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