Free People Competitors

Free People's biggest store freepeople.com, at US$826m GMV, is most similar to ralphlauren.com at a 99.6 Match Score, ahead of jcrew.com at 99.6 and landsend.com at 99.1.

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Free People Competitor Landscape

ralphlauren.com is the store most similar to Free People's biggest store at a 99.6 Match Score, with US$0.9bn GMV.
jcrew.com ranks next as a similar store at a 99.6 Match Score and US$1.3bn GMV.
landsend.com follows at a 99.1 Match Score and US$0.9bn GMV.

Free People's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.4

0.6

0.8

1.2

1.4

1.6

1.8

2.2

2.4

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Free People Competitors & Similar Stores

ralphlauren.com tops the stores most similar to Free People's biggest store at a 99.6 Match Score and a US$160 AOV.
jcrew.com is a close alternative at a 99.6 Match Score and a US$72 AOV.
landsend.com follows at a 99.1 Match Score and a US$77 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	freepeople.com		US$825.7m	5.8	US$105
1.	ralphlauren.com	100%	US$871.9m	1.8	US$160
2.	jcrew.com	100%	US$1,266.5m	2.2	US$72
3.	landsend.com	99%	US$873.0m	2.1	US$77
4.	ae.com	99%	US$2,131.7m	2.5	US$71
5.	carters.com	99%	US$659.4m	2.5	US$52