Free People Conversion Rate & Transaction KPIs
Free People converts visits at a 3.2% conversion rate in 2025, generating 7,893,603 orders from 1,360,966 buyers at a 5.8 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Free People Average Order Value
- Free People's gross average order value (AOV) is US$162.98 in 2025.
- Discounts of US$28.13 and returns of US$36.6 took Free People's net AOV to US$98.24 in 2025.
- After US$6.36 VAT, Free People's final AOV was US$104.6 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Free People Monthly Number of Orders
- Free People recorded 633,881 orders in 10/26.
- Across 2025, Free People recorded 7,893,603 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Free People Monthly Number of Buyers
- Free People had 267,900 buyers in 10/26.
- Across 2025, 1,360,966 buyers shopped at Free People.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Free People Monthly Purchase Frequency
- Free People shoppers ordered about 2.4 times in 10/26.
- Across 2025, each Free People buyer placed 5.8 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Free People Monthly Gross AOV After Deductions
- Free People's monthly gross AOV was US$112.71 in 10/26.
- For 2025, Free People's gross AOV before deductions was US$162.98.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Free People's Competitors
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