Hallmark Company & Revenue
Main Country Selling to
United StatesMain Category
Hobby & LeisureRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Hallmark Revenue & Forecast
Hallmark Revenue, Sales & Forecast
- Hallmark's e-commerce revenue reached US$91m in 2025.
- Hallmark's annual sales changed +10% year over year in 2025.
- In 2024, Hallmark's e-commerce revenue was US$83m.
Annual Revenue (GMV)
2025Forecast
2026Get Hallmark's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Hallmark's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareHallmark Monthly Sales & Revenue Development
- Hallmark's monthly e-commerce sales reached US$11m in 10/26.
- Hallmark's monthly sales changed +178% versus the previous month in 10/26.
- Across 2025, Hallmark's e-commerce revenue totaled US$91m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareHallmark Top Stores by Revenue
- hallmark.com is Hallmark's largest store at US$86m in United States, a +12% change versus 2024.
- hallmark.nl is Hallmark's second-largest store at US$5m in Netherlands in 2025.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  hallmark.com | US$86m | +12% | |
| 2. | hallmark.nl | US$5m | -12% |
Hallmark Sales by Country
The United States is Hallmark's biggest market in 2025 at US$86m and a 95% share, ahead of the next largest markets.
Hallmark Revenue Share by Country
- United States is Hallmark's largest market at US$86m, a 95% share, in 2025.
- Netherlands is Hallmark's second-largest market at US$5m, a 5% share, in 2025.
- Belgium is Hallmark's third-largest market at US$0.1m, a 0% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 95% | US$86m | ||
| 2 | 5% | US$5m | ||
| 3 | 0% | US$0.1m |
Hallmark Competitors
Hallmark's biggest store hallmark.com, at US$86m GMV, is most similar to personalcreations.com at a 95.3 Match Score, ahead of uncommongoods.com at 94.9 and harryanddavid.com at 92.8.
Hallmark Competitor Landscape
- personalcreations.com is the store most similar to Hallmark's biggest store at a 95.3 Match Score, with US$0.1bn GMV.
- uncommongoods.com ranks next as a similar store at a 94.9 Match Score and US$0.1bn GMV.
- harryanddavid.com follows at a 92.8 Match Score and US$0.4bn GMV.
Hallmark's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Hallmark Competitors & Similar Stores
- personalcreations.com tops the stores most similar to Hallmark's biggest store at a 95.3 Match Score and a US$50 AOV.
- uncommongoods.com is a close alternative at a 94.9 Match Score and a US$85 AOV.
- harryanddavid.com follows at a 92.8 Match Score and a US$107 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| hallmark.com | US$86.1m | 2.6 | US$44 | |||
| 1. | personalcreations.com | 95% | US$116.2m | 2.6 | US$50 | |
| 2. | 95% | US$147.3m | 2.4 | US$85 | ||
| 3. | 93% | US$368.8m | 3.1 | US$107 | ||
| 4. | 93% | US$146.2m | 2.6 | US$57 | ||
| 5. | 91% | US$250.1m | 2.1 | US$181 |
Hallmark Customer Demographics
At hallmark.com, Hallmark's biggest store, 4% of shoppers fall in the 18-to-24 age group and 34% sit in the low income group.
Hallmark Customers by Age & Income
- 4% of Hallmark shoppers fall in the 18-to-24 customer age group.
- 34% of Hallmark shoppers sit in the low income group.
- The age and income splits cover shoppers of hallmark.com, Hallmark's largest store.
Breakdown by Age Group
Breakdown by Income Group
Hallmark Conversion Rate & Transaction KPIs
Hallmark converts visits at a 5.1% conversion rate in 2025, generating 2,121,819 orders from 810,464 buyers at a 2.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Hallmark Average Order Value
- Hallmark's gross average order value (AOV) is US$49.81 in 2025.
- Discounts of US$5.96 and returns of US$3.32 took Hallmark's net AOV to US$40.54 in 2025.
- After US$2.36 VAT, Hallmark's final AOV was US$42.89 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Hallmark Monthly Number of Orders
- Hallmark recorded 219,331 orders in 10/26.
- Across 2025, Hallmark recorded 2,121,819 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Hallmark Monthly Number of Buyers
- Hallmark had 155,935 buyers in 10/26.
- Across 2025, 810,464 buyers shopped at Hallmark.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Hallmark Monthly Purchase Frequency
- Hallmark shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Hallmark buyer placed 2.6 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Hallmark Monthly Gross AOV After Deductions
- Hallmark's monthly gross AOV was US$51.27 in 10/26.
- For 2025, Hallmark's gross AOV before deductions was US$49.81.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Hallmark's full monthly history to spot momentum and seasonality.
Hallmark Product Categories
Hobby & Leisure is Hallmark's biggest product category in 2025 at 79%, ahead of the next-largest categories in the full breakdown of what it sells.
Hallmark Revenue Breakdown by Product Category
- Hobby & Leisure is Hallmark's largest product category at 79% of 2025 sales.
- Furniture & Homeware is Hallmark's second-largest product category at 16% of 2025 sales.
- Fashion is Hallmark's third-largest product category at 5% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 79% | |||
| 2 | 16% | |||
| 3 | 5% |
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