Proflowers Company & Revenue

Main Country Selling to

United States

Main Category

Hobby & Leisure

Revenue (GMV)

2025

US$113m

Global Rank

2025

1,738

Growth

2025 / 2024

-29%

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Discover ECDB

Add as a preferred source on Google

Proflowers Revenue & Forecast

Proflowers Revenue, Sales & Forecast

Proflowers's e-commerce revenue reached US$113m in 2025.
Proflowers's annual sales changed -29% year over year in 2025.
In 2024, Proflowers's e-commerce revenue was US$158m.

Annual Revenue (GMV)

2025

US$113m

-29%

Forecast

2026

Get Proflowers's full revenue forecast in Profiles to size future demand and plan ahead.

Explore Profiles

E-Commerce Revenue (GMV in Million US$)

2023

158

2024

113

2025

2026

2027

Forecast

2026

Get Proflowers's full revenue forecast in Profiles to size future demand and plan ahead.

Explore Profiles

Benchmark Proflowers Against Any Retailer

See where Proflowers leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

Discover Analyze & Compare

Proflowers Monthly Sales & Revenue Development

Proflowers's monthly e-commerce sales reached US$9m in 10/26.
Proflowers's monthly sales changed +22% versus the previous month in 10/26.
Across 2025, Proflowers's e-commerce revenue totaled US$113m.

Revenue Current Month (GMV)

10/26

US$9m

+22%

Compare with Other Retailers

Line up Proflowers's monthly trend against any retailer to see who is gaining.

Discover Analyze & Compare

E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

Line up Proflowers's monthly trend against any retailer to see who is gaining.

Discover Analyze & Compare

Proflowers Top Stores by Revenue

proflowers.com is Proflowers's largest store at US$113m in United States, a -29% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	proflowers.com	United States	US$113m	-29%

Proflowers has only one top store, so there are no other stores to compare it with in this table.

Proflowers Sales by Country

The United States is Proflowers's biggest market in 2025 at US$92m and a 81% share, ahead of the next largest markets.

Biggest Market

81%

United States

2nd Biggest Market

United Kingdom

3rd Biggest Market

Australia

Proflowers Revenue Share by Country

United States is Proflowers's largest market at US$92m, a 81% share, in 2025.
United Kingdom is Proflowers's second-largest market at US$6m, a 5% share, in 2025.
Australia is Proflowers's third-largest market at US$4m, a 4% share, in 2025.
Canada is Proflowers's fourth-largest market at US$4m, a 3% share, in 2025.
Philippines is Proflowers's fifth-largest market at US$2m, a 1% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	81%	US$92m
2	United Kingdom	5%	US$6m
3	Australia	4%	US$4m
4	Canada	3%	US$4m
5	Philippines	1%	US$2m

Proflowers Competitors

Proflowers's biggest store proflowers.com, at US$113m GMV, is most similar to 1800flowers.com at a 99.3 Match Score, ahead of fromyouflowers.com at 99.0 and ftd.com at 97.6.

Proflowers Competitor Landscape

1800flowers.com is the store most similar to Proflowers's biggest store at a 99.3 Match Score, with US$0.5bn GMV.
fromyouflowers.com ranks next as a similar store at a 99.0 Match Score and US$0.1bn GMV.
ftd.com follows at a 97.6 Match Score and US$0.2bn GMV.

Proflowers's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

0.5

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Proflowers Competitors & Similar Stores

1800flowers.com tops the stores most similar to Proflowers's biggest store at a 99.3 Match Score and a US$84 AOV.
fromyouflowers.com is a close alternative at a 99.0 Match Score and a US$68 AOV.
ftd.com follows at a 97.6 Match Score and a US$88 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	proflowers.com		US$112.6m	2.7	US$81
1.	1800flowers.com	99%	US$457.1m	2.7	US$84
2.	fromyouflowers.com	99%	US$107.1m	2.6	US$68
3.	ftd.com	98%	US$215.0m	2.4	US$88
4.	cheryls.com	98%	US$116.1m	2.4	US$53
5.	personalizationmall.com	93%	US$146.2m	2.6	US$57

Proflowers Customer Demographics

At proflowers.com, Proflowers's biggest store, 7% of shoppers fall in the 18-to-24 age group and 29% sit in the low income group.

Proflowers Customers by Age & Income

7% of Proflowers shoppers fall in the 18-to-24 customer age group.
29% of Proflowers shoppers sit in the low income group.
The age and income splits cover shoppers of proflowers.com, Proflowers's largest store.

Breakdown by Age Group

Breakdown by Income Group

Proflowers Conversion Rate & Transaction KPIs

Proflowers converts visits at a 6.0% conversion rate in 2025, generating 1,383,501 orders from 518,723 buyers at a 2.7 purchase frequency.

Conversion Rate

2025

6.0%

Number of Orders

2025

1,383,501

Number of Buyers

2025

518,723

Purchase Frequency

2025

2.7

Proflowers Average Order Value

Proflowers's gross average order value (AOV) is US$94.5 in 2025.
Discounts of US$11.63 and returns of US$6.19 took Proflowers's net AOV to US$76.68 in 2025.
After US$4.7 VAT, Proflowers's final AOV was US$81.38 in 2025.

Average Order Value Calculation in 2025

US$94.5

US$11.63

US$6.19

US$76.68

US$4.7

US$81.38

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT